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The last decade has seen the emergence of APAC as the world’s proving ground for new technology, driven by a culturally diverse, mobile-first population whose behavior is paving the road for the future of its digital economy.
This year, APAC’s Data & AI market is expected to reach $90 billion, with nearly 80% of enterprises implementing AI solutions into digital strategies. The momentum of its fast-growing digital market attracted numerous firms seeking to play their role in driving innovation in the region.
Founded in Paris, France, in 2006, Ekimetrics is a global leader in AI & data-driven marketing and commercial solutions. With nearly 500 experts spread across three continents, the firm expanded to Asia in 2015 to help organizations deliver sustainable AI impact at scale.
According to Olivier Kuziner, Ekimetrics Managing Partner APAC, “Asia is a large region with a wide diversity of markets and cultures, ranging from mature to emerging. AI is a tool that is impacting commerce by enhancing the customer experience and improving operational efficiency.”
As APAC continues its trajectory as a global leader in emerging technology, it’s important to explore the milestones, industry shifts, and impact that have defined the region’s digital transformation over the last decade.