The Voss Gallery in the Mission District, a contemporary art gallery that has sat a block from the 24th Street BART station for six years, officially closed its storefront on Aug. 31 after owner Ashley Voss decided against renewing her lease.
“Economics, I think, plays a part in everyone’s story, especially now,” said Voss, of her decision. “But it was more of the lease coming to an end and that made me want to pause and rethink how I’m allocating my resources rather than committing to another long-term lease.”
Voss Gallery, at 3344 24th St., remains fully operational online, where 70 percent of its sales take place. The Voss Collectors Club, which takes members to art fairs, art studios and mural walks, will also continue to meet.
Another factor contributing to Voss’ decision is her commitment to SF Art Guide, an art calendar that she started two years ago to connect art lovers to events throughout the city. (Mission Local links to the guide in its museum listings). Voss is currently exploring setting up a nonprofit for this kind of work.
Attendees of the opening reception of Refusés of the Bay at Voss Gallery in 2023. Photo courtesy of Ashley Voss.
Closing the physical gallery will also free up funds and time for other projects, she said. “Sometimes we get so caught up in the groove that we don’t have time for reflection,” said Voss, who has solely managed and owned the gallery since its opening in 2019. “I’m curious to see how else I can better support artists without being tied to a physical location, without having to manage, operate and run the gallery space.”
During her six years at the corner space on 24th Street, she’s shown artists like Khari Turner, whose 12 paintings sold out in six hours; “local powerhouse” The Tracy Piper; and local muralist Jordan Herren.
Voss said moving forward she will continue to represent artists “nomadically.” She’s also looking forward to more collaborations at places like the Ferry Building, where Herren has a mural. She also expects to do pop-ups with local businesses and real estate companies.
Voss said she also plans to have a presence at SF Art Week in January and other art fairs that come to the city.
“Expect some fun things,” said Voss. “We’re not done yet. I would just say, stay tuned.”