Simple app, difficult name? Arattai revives language debate India TodayMeet Sridhar Vembu, Zoho founder and chief scientist, who is behind made in India WhatsApp rival Arattai India TodayZoho’s Arattai messaging app tops App Stores as downloads surge 100x The Times of IndiaPerplexity CEO Aravind Srinivas congratulates Sridhar Vembu as Arattai jumps from 3,000 to 350,000 sign-ups within days of its launch financialexpress.comUnion minister endorses ‘swadeshi’ Arattai app: What is it and why is it making waves? Hindustan Times