MoMA's art collection turns into collectible objects of play

mattel turns moma’s artworks into miniature icons of design

The Museum of Modern Art (MoMA) in New York and Mattel Creations join forces in their first capsule collection that translates seven of MoMA’s most iconic artworks into collectible versions of Mattel’s most recognizable toys. Launching in November 2025, the project spans from a Barbie wearing a dress inspired by Van Gogh’s Starry Night to Hot Wheels die-cast cars modeled after the Jaguar E-Type and Citroën DS, and a Magic 8 Ball reimagined through Alma Woodsey Thomas’s abstract compositions.

Little People Collector x Salvador Dalí | images courtesy of Mattel Creations and MoMA

van gogh, Matisse, and more reimagined in play

The inaugural capsule, available beginning November 11th, 2025, at MoMA Design Stores in New York and Japan, online, and on Mattel Creations, translates seminal works from MoMA’s collection into playful reinterpretations across seven products.

These include Barbie x Vincent van Gogh, a collectible doll dressed in a gown echoing The Starry Night’s swirling skies; Hot Wheels x Jaguar E-Type Roadster and Hot Wheels x Citroën DS 23 Sedan, die-cast tributes to MoMA’s celebrated automotive icons; and UNO Canvas x MoMA, a special edition of the classic card game featuring works by Sonia Delaunay, Henri Matisse, Piet Mondrian, Claude Monet, Liubov Popova, and Van Gogh, each aligned with UNO’s signature colors. The collection also features Magic 8 Ball x Alma Woodsey Thomas, a reimagined orb that answers questions with phrases drawn from Thomas’s radiant palette; and Little People Collector x Salvador Dalí and Little People Collector x Claude Monet, figure sets that fuse each artist with their most recognizable imagery.

The Persistence of Memory (1931) by Salvador Dalí