RaceTrac, a leading convenience store brand and a valued client of the global food industry leader, Sysco, will take center stage in NASCAR this weekend racing at Talladega Superspeedway on the No. 41 Haas Factory Team Ford Mustang piloted by Cole Custer.
“RaceTrac has always been a brand built on speed, convenience and quality experiences,” said Jamie Miller, Vice President of Marketing at RaceTrac. “Partnering with Sysco to showcase that on the No. 41 Ford Mustang at Talladega connects us with NASCAR’s passionate fan base in a meaningful way—people who value the same things we do: reliability, energy and community.”
Sysco is hoping this partnership with Brand Activation Maximizer (BAM) will encourage NASCAR fans to race from the track to a local restaurant, supporting small businesses and community staples that serve up great food and memorable experiences.
The program is also brought to you by Sysco co-sponsors: Heinz Verified, C4 Energy, Bibigo and Ole Mexican Foods.
Haas Factory Team is equally enthusiastic about welcoming RaceTrac and Sysco into the sport. “We’re proud to showcase them both along with co-sponsors, Heinz Verified, C4 Energy, Bibigo and Ole Mexican Foods on our No. 41 Mustang this weekend,” said Joe Custer, Haas Factory Team, President. “These programs create opportunities for teams and partners to connect with this loyal NASCAR fan base.”
The Talladega Superspeedway NASCAR Cup Series race will take place on Sunday, October 19 at 2 p.m. EDT and will air live on NBC.
HFT PR