Don’t believe everything you read—at least not when it comes to AI writing WWE shows.
As rumors swirled online about WWE using artificial intelligence to script storylines, Fightful’s Sean Ross Sapp shut it all down during a Q&A session on October 19, 2025. According to Sapp, top-level talent in WWE are not only rejecting the AI claims—they’re pissed about them.
“There was a very top talent that was like very, very adamant and honestly seemed offended that this was a thing. He’s like, ‘Man, Ed Koski is not AI. Paul Heyman is not AI. Michael Hayes is not AI.’”
That frustration wasn’t isolated. Sapp said several creative team members echoed the same energy, saying they still write scripts the old-fashioned way—by hand, in coordination with the wrestlers.
“They’re like, ‘We write the scripts, we integrate it with the talent, we go over it with the talent. It’s all produced with the talent as well. It is not an AI thing.’”
While earlier reports from Wrestling Observer suggested that Cyrus Kowsari was hired to push AI-driven creative at WWE, sources inside the locker room say the storylines fans see on TV are still entirely created by humans—no chatbot needed.
And based on how strongly talent reacted, it sounds like AI won’t be booking WrestleMania anytime soon.
Do you trust WWE to keep AI out of the creative process—or do you think the tech takeover is coming eventually? Sound off in the comments.
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