Country clubs are booming post-COVID, driving major upgrades in luxury and family-friendly amenities—fueling a surge in assets and a race to attract new members.

HOUSTON — The country club industry as a whole continues to ride an upsurge in golf interest and a swell of new members who came aboard during and immediately following the Covid-19 pandemic.

To capitalize on the wave, country clubs are expanding their offerings, whether it’s to appeal to high-end, luxury members or to build out amenities meant to keep the entire family entertained and engaged. 

That amenity arms race is sparking a host of renovations and expansions that is showing up on country clubs’ balance sheets.

Country club assets — essentially the total value of their amenities, grounds and equipment — have grown significantly in recent years.

The Business Journals reviewed thousands of nonprofit club reporting documents that member-owned or nonprofit country clubs use to report annual data. Information on privately owned country clubs was not available.

Continue reading this story on the Houston Business Journal’s website.   

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