Users are encouraged to record their low-carbon footprint through daily actions like taking public transport, cycling, walking, recycling or paying utility bills online. For each action, they receive ‘green energy’ points and when they accumulate a certain number of points, an actual tree is planted. Users can view images of their trees in real-time via satellite.
The Ant Forest platform is also exploring innovative solutions to alleviate poverty and improve the lives of people across China by leveraging the power of digital technology.
Since its launch, Ant Forest has attracted over 500 million users, planted 100 million real trees in Northwest China covering a total area of 112,000 hectares, and protected a total area of 12,000 hectares of conservation land. Ant Forest has also helped create around 400,000 job opportunities and RMB 60 million (USD 8.4 million) in income by working with farmers to plant trees, develop organic agricultural products, and connect them with e-commerce platforms.
Ryan Norys, Chief Revenue Officer, said: “As a Club recognised as the greenest in the Premier League through our years of environmental action and advocacy, we are proud to provide a truly global, high-profile platform of Champions League football to raise awareness of an initiative that has had such a transformative, positive impact on nature and the lives of so many people.”