According to Renub Research Latest Report United States Orthodontics Market is poised for substantial growth over the next decade. Valued at US$ 2.04 billion in 2024, the market is projected to reach US$ 5.02 billion by 2033, growing at a CAGR of 10.5% during the forecast period from 2025 to 2033. The growth is fueled by rising awareness of dental aesthetics, innovations in clear aligner technology, and increasing demand for early orthodontic treatment among children and adolescents.
This report provides a detailed analysis of the U.S. market based on product type, age group, end-user, and leading company operations, offering comprehensive insights into trends, growth drivers, challenges, and future opportunities.
United States Orthodontics Market Overview
Orthodontics is a specialized branch of dentistry focused on the prevention, diagnosis, and correction of teeth and jaw irregularities. Orthodontic treatments aim to improve oral function, aesthetics, and overall dental health by addressing issues like crooked teeth, overbites, underbites, gaps, and crowding.
Orthodontists employ various appliances, including traditional braces, clear aligners (e.g., Invisalign), retainers, and other dental tools, to gradually reposition teeth into optimal alignment.
In the U.S., orthodontic care is in high demand among adolescents and adults, driven by the increasing emphasis on a perfect smile and oral health. Parents often seek early interventions for their children to prevent complex dental issues later. Adults, meanwhile, prefer discreet solutions like clear aligners, which provide aesthetic and confidence benefits. Advancements in teledentistry, digital orthodontics, and treatment technologies have made orthodontic care more accessible, efficient, and comfortable for a wider population.
Growth Drivers in the United States Orthodontics Market
1. Increased Demand for Aesthetic Dental Treatments
The growing focus on personal appearance and the desire for a flawless smile have greatly influenced the U.S. orthodontics market. Many individuals opt for cosmetic dental treatments, including clear aligners, to discreetly improve dental alignment. Working professionals and adults seeking non-invasive solutions are particularly driving this trend.
In February 2025, LuxCreo launched the 4D Bright Aligner, combining precise orthodontic correction with enhanced aesthetics. Utilizing the ActiveMemory polymer, this aligner delivers consistent elastic forces over the treatment period while maintaining a natural-looking smile, exemplifying innovation in aesthetic-focused orthodontics.
2. Technological Advancements and Digital Orthodontics
Digital orthodontics—including 3D imaging, CAD (computer-aided design), and intraoral scanners—has revolutionized treatment planning and execution. These technologies enable faster diagnosis, personalized treatment options, and improved patient comfort.
Artificial intelligence-driven simulations further enhance accuracy and outcomes, making orthodontic treatments more appealing to technology-oriented consumers. For example, in August 2023, Angelalign Technology Inc. introduced custom clear aligners in the U.S., reflecting a growing trend toward digital, evidence-based orthodontic solutions.
3. Expanding Adult and Teen Patient Base
While adolescents traditionally dominated the orthodontic market, adults are increasingly seeking treatment thanks to removable and invisible aligners. Rising orthodontic awareness, flexible financing, and insurance benefits have encouraged more individuals to pursue corrective dental care.
In December 2023, Align Technology, Inc. received FDA approval for the Invisalign® Palatal Expander System, enabling use among children, adolescents, and adults. This approval has expanded patient eligibility and reinforced growth in both teen and adult orthodontics segments.
Challenges in the United States Orthodontics Market
1. Excessive Treatment Costs and Limited Insurance Coverage
Orthodontic treatments, particularly advanced solutions like clear aligners, can be expensive. Many insurance plans offer partial or no coverage, limiting access for low- and middle-income families. High out-of-pocket costs can deter patients from initiating or completing treatment, slowing market expansion despite rising demand.
2. Lack of Trained Orthodontists in Rural Areas
Urban regions have a high concentration of orthodontists and advanced facilities, while rural areas face a shortage of qualified practitioners. This disparity restricts access to essential care, delays early treatment, and can result in more complicated and expensive issues later. Bridging this gap is essential for equitable market growth across the U.S.
United States Orthodontics Market Segments
U.S. Orthodontics Instruments Market
Orthodontic instruments include specialized pliers, precision cutters, brackets, and archwires, essential for accurate manual practice. Rising patient volumes and treatment complexities have increased demand for high-quality, ergonomic, and durable tools.
In July 2024, Biolux Technology launched OrthoPulse in the U.S., featuring clinical research-backed enhancements. This innovation exemplifies the industry’s focus on technologically advanced instruments that improve practitioner efficiency and patient outcomes.
U.S. Orthodontics Supplies Market
Supplies include braces, bands, adhesives, and aligners. The U.S. market has seen rising demand for customized and aesthetically appealing treatments, with clear aligners at the forefront. DIY aligner kits and mail-order services have expanded access and convenience, opening new consumer opportunities.
U.S. Adult Orthodontics Market
Adult orthodontics is growing rapidly, driven by aesthetic concerns, oral health awareness, and flexible treatment options. The pandemic accelerated adoption of online consultations, enabling professionals to manage treatment remotely. Lifelong dental care emphasis and the desire for a confident smile further fuel this segment.
U.S. Teen Orthodontics Market
Teen orthodontics remains a critical market, as the teenage years are optimal for correcting crooked or overlapping teeth. While traditional metal braces remain popular, clear aligners are gaining traction due to aesthetics. Schools, parental influence, and pediatric dentist referrals enhance awareness and encourage early treatment.
U.S. Orthodontics Hospitals Market
Hospitals provide specialized orthodontic care for complex or multidisciplinary cases, equipped with advanced imaging and operating suites. Teaching hospitals also train future orthodontists, ensuring a skilled workforce for long-term market sustainability.
U.S. Orthodontics Dental Clinics Market
Dental clinics are the backbone of orthodontic care, offering personalized treatment plans and employing 3D scanning, aligner printing, and digital tools for precision. Transparent pricing, patient-focused care, and localized outreach reinforce the popularity of dental clinics, making them central to U.S. orthodontics growth.
Market Segmentation
Product Type:
Instruments
Supplies
Age Group:
Adult
Teen
End User:
Hospitals
Dental Clinics
Others
Key Players in the U.S. Orthodontics Market:
3M Company – Orthodontic instruments and materials
Envista Holdings Corporation – Comprehensive dental solutions
Align Technology, Inc. – Clear aligners and orthodontic systems
Dentaurum GmbH & Co. KG – Orthodontic appliances and devices
Dentsply Sirona Inc. – Dental consumables and equipment
G&H Orthodontics, Inc. – Specialty orthodontic products
Henry Schein, Inc. – Dental instruments and supplies
Rocky Mountain Orthodontics, Inc. – Braces, archwires, and auxiliaries
These companies focus on technological innovation, product quality, and patient experience, driving U.S. market growth and shaping the future of orthodontic care.
Final Thoughts
The United States Orthodontics Market is on a strong growth trajectory, expected to reach US$ 5.02 billion by 2033 at a CAGR of 10.5%. Growth is driven by aesthetic consciousness, technological advancements, and expanding patient demographics.
Challenges such as high treatment costs, limited insurance coverage, and rural practitioner shortages continue to persist. However, innovations in digital orthodontics, clear aligner technology, and patient-centered solutions are overcoming barriers and increasing accessibility.
The market for adult orthodontics is expanding alongside the traditional teen segment, reflecting the growing desire for lifelong dental health and aesthetics. Dental clinics and hospitals, complemented by leading manufacturers of instruments and supplies, are central to delivering high-quality, convenient, and personalized care.
In summary, U.S. orthodontics is evolving rapidly, driven by consumer demand, technology, and innovation. With a combination of clinical expertise, advanced materials, and digital solutions, the market is well-positioned for sustained growth and long-term opportunities.