Caitlin Clark may have suffered an injury-hit season with the Indiana Fever but the WNBA star’s net worth has continued to rise due to her endorsement deals
Caitlin Clark’s net worth has increased significantly from last year(Image: Jasey Michelle Bradwell/NBAE via Getty Images)
Caitlin Clark has enjoyed a phenomenal rise to fame and quickly become one of the WNBA’s most recognizable stars. The 23-year-old was selected as first overall draft pick by the Indiana Fever following her record-breaking college career and soon made her mark in the pro ranks, both on and off the court.
During her time at the Iowa Hawkeyes, Clark became NCAA Division I all-time leading scorer, leading the Indiana Fever to select her first in the draft. She swiftly adapted to the WNBA, winning Rookie of the Year, though injuries hampered her impact during her second season in Indiana.
The ‘Caitlin Clark effect’ was a term first coined to describe the rising popularity of women’s basketball during her college career. Clark’s lucrative value was reflected in an estimated $3.8 million net worth last year, as reported by the Mirror. This is despite Clark’s four-year deal with the Fever earning her around $338,000. However, her net worth has continued to soar.
The majority of Clark’s earnings comes from sponsorship deals. The WNBA All-Star already boasted high-profile Name, Image and Likeness deals with the likes of Nike, Gatorade and Bose during her time in college.
Transferring her popularity into the WNBA, Clark’s net worth now stands at $10M, according to CelebrirtyNetWorth, a figure that is likely to only keep on rising. In 2024, the Fever star signed an eye-catching agreement with sporting good company Wilson.
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However, the most high-profile endorsement deal of Clark’s young career came in August, when Clark was announced as a Nike signature athlete. It followed a reported $28M agreement last year and involves Clark having a signature Nike logo, launching sportswear and apparel collections, as well as boasting a signature sneaker.
“Nike’s signature roster features all-time greats, and I am incredibly proud to join some of the best athletes in the world,” Clark said in a statement. “I’m excited to share a first look at what we’ve started to create together.”
Regarding having her own signature logo, Clark added: “To me, this is more than just a logo, it’s a dream come true. People always talk about leaving your mark on the game — and this is another way I can do that.”
Caitlin Clark spent a large portion of the WNBA season on the sidelines(Image: Andy Lyons/Getty Images)
Clark’s signature shoe and Nike apparel collection will be launched next year. She will join A’ja Wilson and Sabrina Ionescu as active WNBA players with a signature sneaker.
Clark’s other sponsorship deals include State Farm, Hy-Vee, Xfinity and Panini. However, it is her deals with Nike and Wilson that are expected to most bolster her income.
The 23-year-old has seen her net worth skyrocket despite notably turning down a reportedly lucrative offer to compete in the inaugural Unrivaled season last year. It was claimed that Clark was offered a $1M salary plus other incentives, but she chose not to compete during the offseason.
Caitlin Clark will hope to put her injury troubles behind her next season(Image: Danielle Parhizkaran/The Boston Globe via Getty Images)
Despite her financial security and decision to prioritze her fitness during the last offseason, Clark was frustrated by injury problems this year. The guard featured in just 13 of the Fever’s regular season games.
In Clark’s absence, the Fever ended the regular season with a 24-20 record. The team clinched a playoff spot, defeating the Atlanta Dream before losing out to the Las Vegas Aces in the semi-finals.