Home » TRAVEL NEWS » New Brunswick Tourism Surges in 2025 with Record-Breaking Visitor Numbers, Local Attractions Lead the Way in US
Published on
October 27, 2025
As the leaves fall and the waterpark at Hartt Island Campground in Fredericton closes for the season, the campground’s owner, Michael Kileel, reflects on what has been a remarkable year for tourism in New Brunswick. Despite the challenges of a fluctuating international tourism market, Hartt Island Campground and other attractions in the province have seen record-breaking visitation numbers, thanks in part to a growing trend of Canadians opting for domestic travel and the region’s stunning natural beauty. With a 20% increase in visitors across the province and a strong focus on local experiences, New Brunswick has proven to be a prime destination for travelers in 2025.
Exploring New Brunswick’s Expanding Tourism Landscape
The tourism sector in New Brunswick has experienced significant growth this year, with over 670,000 visitors welcomed by the province by the end of August. This marked a 20% increase in comparison to the previous year, with a notable rise in provincial revenues, which reached $1.8 billion, a 7% increase from 2024. Visitors were drawn not only to New Brunswick’s scenic landscapes but also to its well-preserved cultural attractions and outdoor experiences, making it a must-visit location for travelers seeking a blend of natural beauty and history.
Despite a 5% drop in U.S. visitors, domestic tourism and European travelers helped make up the difference. The influx of Canadian tourists was particularly strong, with many opting for staycations and choosing to explore their own country amidst rising uncertainty around international travel. European tourists, often well-prepared for their journeys, flocked to New Brunswick in rented RVs, enjoying the lower fuel costs and scenic driving routes that the region offers.
Hartt Island Campground: A Favorite Among Families and Travelers
At Hartt Island Campground, visitors enjoyed unparalleled access to the St. John River, with 107 campsites offering both amenities and an excellent base to explore the city’s downtown attractions. The campground’s location and scenic beauty continue to make it a popular choice for travelers looking to experience the best of Fredericton and its natural surroundings. For much of the summer, the campground was at full capacity, catering to both young families during peak months and retirees and long-term travelers in the shoulder seasons.
The camper demographic has evolved, with an increasing number of European travelers appreciating the well-marked trails and easy access to local attractions. The campground has become more than just a place to stay—it’s a gateway to adventure, offering visitors the chance to explore the local culture while enjoying the peaceful surroundings of the river. The growth in interest shows no signs of slowing down, and the site is preparing to welcome more visitors in 2026.
Fredericton: A Cultural Hub for Visitors
Fredericton’s tourism and events scene has flourished in recent months, bolstered by new developments and the city’s growing appeal as a cultural destination. The newly refurbished Officers’ Square played host to a variety of exciting events, including movie nights, concerts, and the highly anticipated Alan Doyle concert, which attracted nearly 4,000 attendees. Fredericton’s cultural offerings, along with its natural beauty, continue to attract visitors, with spending up by 9% and accommodation numbers increasing by 4% from the previous year.
With local events driving tourism, the city has become a dynamic and welcoming destination for those seeking cultural experiences and vibrant community events. For visitors looking for both relaxation and entertainment, Fredericton has quickly become a top choice for travelers seeking to explore New Brunswick in a more immersive and connected way.
Promotions and Initiatives Enhancing Local Tourism
To help sustain its growth, New Brunswick’s provincial government introduced several targeted initiatives to encourage exploration of the province’s outdoor offerings. The 25% discount on park passes for residents has been particularly successful, making it easier for locals to enjoy the beauty of New Brunswick’s provincial parks while fostering community engagement with the region’s natural assets. These promotions have helped maintain high attendance at the province’s parks, with more than 1 million visitors by October 5, a significant increase from the previous year.
Further bolstering New Brunswick’s appeal is the federal Canada Strong pass, which allowed free entry to Canada’s historic sites and parks throughout the summer. Although this initiative ended after Labour Day, it played a role in drawing both Canadians and international tourists to experience the region’s culture and heritage.
Kingsbrae Garden: A Must-Visit for Garden Enthusiasts
In Saint Andrews, Kingsbrae Garden experienced its most successful season yet, with nearly 40,000 paid visitors—a 23% increase over the previous year. This award-winning garden showcased the region’s stunning natural beauty, offering an immersive experience for visitors looking to connect with nature. The pleasant summer weather in July, August, and September helped drive this surge in visitation, and Kingsbrae’s local appeal, combined with its international visitors, demonstrates how New Brunswick continues to captivate tourists year after year.
Looking Ahead: Planning for a Future of Sustainable Tourism
As Kingsbrae Garden and Hartt Island Campground close for the season, New Brunswick’s tourism industry is already looking ahead to the 2026 season. Local attractions are busy with off-season maintenance and preparing for the return of visitors in May. The province is embracing a sustainable approach to tourism, focusing on fostering connections between local communities, tourists, and the natural environment.
The provincial government, in partnership with tourism businesses, is committed to continuing the momentum of 2025’s record-breaking season, ensuring that New Brunswick remains a top destination for both local and international travelers.
Conclusion: A Growing Destination for All Travelers
New Brunswick’s tourism sector in 2025 demonstrated significant growth, with record numbers in both visitation and revenue. The province’s diverse attractions, including Hartt Island Campground, Kingsbrae Garden, and Fredericton’s vibrant cultural scene, have all contributed to this success. As Canadian travelers increasingly look to explore their own country, New Brunswick continues to be a key player in the domestic tourism boom.
With ongoing investments in infrastructure, targeted promotions, and a commitment to providing world-class experiences, New Brunswick is well-positioned to remain a top destination for travelers seeking adventure, relaxation, and cultural exploration.
[Source: CBC News]
