Vertical construction is now underway on Smart Brickell Luxe, the third and final tower within the Smart Brickell development in Miami’s Brickell neighbourhood. Designed by Ginard Studio and developed by Habitat Group, the project is rising at 885 SW 3rd Avenue, with permits filed under 267 SW 9th Street. The tower represents the culmination of the Smart Brickell master plan, which has introduced a new wave of residential and hospitality-driven architecture to the western edge of Brickell.
A recent update shared by Ginard Studio on LinkedIn offers a glimpse into the project’s progress, featuring a short video that reveals formwork and rebar cages beginning to rise above ground, with portions of the reinforcement visible just over the site’s perimeter fencing. A tower crane has also been assembled on-site, marking the start of the vertical construction phase. “Every project begins with a line… a vision taking form on paper. Today, that vision stands tall — Smart Brickell Luxe is coming soon,” the post reads.
Florida YIMBY last covered this development in 2023, and the project has since progressed through planning and early construction stages. The tower replaces a low-rise, two-story residential building — the type that once defined the western edge of Brickell, where many surrounding blocks are now transitioning into higher-density mixed-use developments.
Smart Brickell Luxe will feature 53 condominiums and 78 condo-hotel/hotel residences, along with commercial space. Smart Brickell Luxe’s design emphasises fluidity and softness through curved balcony slab edges, a defining feature that reduces the rigidity of traditional concrete construction.
Smart Brickell Luxe. Credit: Habitat Group.
According to Ginard Studio, the façade of Smart Brickell Luxe was designed to preserve a contemporary urban character while addressing the structure’s functional demands. The garage levels feature large glass windows that maintain transparency along the streetscape, while perforated metal panels provide ventilation and serve as a canvas for urban art. Conceived as a condo-hotel within a compact urban footprint, the tower aims for LEED Gold certification, incorporating extended balcony overhangs and horizontal “eyebrows” that provide solar shading and improve the building’s energy efficiency.
Smart Brickell Luxe. Credit: Habitat Group.
Habitat Group serves as both developer and general contractor, with interiors by Adriana Hoyos Interior Design. Regarding design consulting, Habitat Group’s own website lists Gensler as “Design Consultant.” That said, Ginard Studio’s site does not mention Gensler and treats Ginard itself as architect of record. Because of this discrepancy, it is best to treat Gensler’s role as design consultant as listed by the developer, but note that Ginard Studio is the architect of record and primary design author.
In May 2025, a construction loan of $17.66 million through Linkvest Capital was reported to support ongoing work at the site.
Once completed, Smart Brickell Luxe will punctuate the three-tower Smart Brickell campus, reinforcing Habitat Group’s role in shaping Brickell’s next phase of urban growth through mixed-use developments
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