Do you and your human family have interest in sharing an exciting IRL experience supporting your [team of choice] with other human fans at The Big Game? In that case, don the chosen color of your [team of choice] and head to the local [iconic stadium]; Ticketmaster has exciting ticket deals, and soon you and your human family can look as happy and excited as these virtual avatars:
Ticketmaster’s personalized AI slop ads are a glimpse at the future of social media advertising, a harbinger of system that Mark Zuckerberg described last week in a Meta earnings call. This future is one where AI is used both for ad targeting and for ad generation; eventually ads are going to be hyperpersonalized to individual users, further siloing the social media experience: “Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else that’s necessary, including generating video or different types of creative that might resonate with different people that are personalized in different ways, finding who the right customers are,” Zuckerberg said.
The Ticketmaster example you see above is rudimentary and crude, but everything we’ve seen over the last few months suggests that the real way Meta is bringing in revenue with AI is not through its consumer-facing products but with AI ad creation and targeting products for advertisers that allows them to create many different versions of any given ad and then to show that ad only to people it is likely to be effective on.
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Do you work in the advertising industry and have any insight into how generative AI is changing ad creative and targeting? I would love to hear from you. Using a non-work device, you can message me securely on Signal at jason.404. Otherwise, send me an email at jason@404media.co.
Ticketmaster, in this case, has has invented several virtual families whose football team allegiances change presumably based on a series of demographic, geographic, and behavioral factors that would cause you to be targeted by one of its ads. I found these ads after I was targeted by one suggesting I join this ethnically ambiguous, dead-eyed family of generic blue hat wearers at the World Series to root on, I guess, the Dodgers. I looked Ticketmaster up in Facebook’s ad library and found that it is running a series of clearly AI-generated ads, many of which use the same templates and taglines.
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