With more than 100 years of hand-crafted European heritage, LOWA Boots is stepping confidently into its next chapter of growth under Tecnica Group’s future strategy elevating high-potential outdoor and performance brands. As part of this evolution, LOWA U.S. has been identified as a key growth driver within the Tecnica Group portfolio.
As part of this alignment, LOWA’s U.S. headquarters will relocate to Salt Lake City in spring 2026, with warehouse operations moving later in the year. Over the next year, LOWA U.S. operations will be integrated into Tecnica Group U.S., creating a more cohesive business platform while providing greater collaboration, efficiency, and innovation across the company’s portfolio of performance brands.
Lance Taylor, a proven industry leader with a strong track record at Salomon North America, has succeeded Peter Sachs, who recently left his position as general manager after nearly 30 years of dedicated leadership to the LOWA brand in the U.S. Taylor will guide the development of a new commercial and product strategy designed specifically for the U.S. consumer.
“LOWA has a remarkable history built on craftsmanship, performance, and trust,” said Taylor. “As we look ahead, our goal is to build on that legacy while bringing fresh energy, innovation, and connection to the U.S. market. With the support of Tecnica Group, we’re poised to expand our reach and continue delivering the quality and performance that define the LOWA name.”
Tecnica Group extends its deepest gratitude to the LOWA U.S. team members in Connecticut for their dedication and partnership in building the brand’s strong foundation in the U.S. market. A primary focus over the next 6–12 months will be ensuring a seamless transition for employees, partners, and customers.
“LOWA has an incredible legacy and reputation among outdoor enthusiasts for uncompromising quality,” said Alexander Nicolai, CEO LOWA Sportschuhe GmbH. “This next phase represents a strategic investment in the brand’s future bringing it closer to consumers, enhancing our U.S. operations, and setting the stage for sustained growth in the years ahead. LOWA U.S. is well-positioned to strengthen its presence in one of the world’s most dynamic outdoor markets.”
LOWA has been part of the global Tecnica Group for more than 32 years, joining the family in 1993. As one of the group’s heritage brands, LOWA benefits from Tecnica Group’s world-class resources in research, development, and global distribution, while maintaining its proud legacy of German craftsmanship and precision. This long-standing relationship has enabled LOWA to combine its commitment to quality and fit with Tecnica Group’s innovation and investment in growth helping the brand continue to expand its presence and influence in the outdoor footwear market worldwide.
With over 100 years of hand-crafted European heritage, LOWA Boots is a globally respected footwear brand located in Jetzendorf, in Upper Bavaria. Since 1923, LOWA has created premium outdoor boots and shoes featuring beautiful silhouettes, best-in-class quality, and proprietary technology. Its designers adeptly navigate the outdoor performance, trail running, lifestyle, and tactical categories, always nurturing brand integrity. LOWA is one of the only footwear brands to receive ISO 9001 status for the highest quality construction and process standards. LOWA certified tactical boots are also made to comply with the European Union’s PPE standards.