Finding a long-term front-of-shirt sponsor has proven to be a real headache for Chelsea under Todd Boehly and Clearlake Capital.
It remains to be seen how long their partnership will be for, but the good news is that Oracle are now set to become Chelsea’s front-of-shirt sponsor, The Chelsea Chronicle understands.
If it is only a short-term deal similar to the ones they had with DAMAC and Infinite Athlete, the Blues could just end up finding themselves in the same situation again next season.
There is at least one thing that they will not have to worry about for a long time thanks to some great work done by Roman Abramovich’s old regime.
Photo by James Gill – Danehouse/Getty ImagesChelsea won’t have to worry about new kit deal any time soon thanks to £900m Nike agreement
In 2016, Chelsea signed a kit deal with Nike that runs until 2032. It came into effect from the 2017/18 season, meaning that the Club World Cup winners put pen to paper on a 15-year agreement.
According to BBC, Chelsea’s deal with Nike is worth a whopping £900m. Ultimately, it was a great bit of business that the club conducted.
Chelsea’s previous ownership managed to secure both a long and high rewarding kit deal, which has saved Boehly and Behdad Eghbali from having to find one themselves at a very inconvenient time.
Searching for a front-of-shirt sponsor alone has been difficult enough for the Conference League holders over these last few years. Can you imagine if they had to find a new kit manufacturer as well? Based on how their quest for a shirt sponsor has gone, if you are a Chelsea fan, you would have been worried.
They will be glad that it is not something that they have to concern themselves with right now.
Photo by Catherine Ivill – AMA/Getty ImagesChelsea’s kit deal one of the best in the Premier League
Chelsea’s deal with Nike is one of the most valuable in the Premier League, though it is not worth as much as Manchester City’s partnership with Puma.
As per BBC Sport, that one is worth £1bn across 10 years. Their rivals Manchester United have a similar £900m deal to Chelsea’s with Adidas, but theirs is also spread over 10 years, in contrast to the Blues’.
Nevertheless, Chelsea have still done well in that department. They now need a long-term shirt sponsor and a larger stadium.