The Phoenix Mercury have rebranded their look ahead of their 30th season, releasing a new set of logos for the first time in team history on Monday.
New uniforms will follow, as the team posted a countdown to Tuesday on its website to reveal the on-court changes.
The team is keeping its purple, orange, white and black colorway.
The Mercury had not changed their logo significantly since the team’s debut in 1997, with the biggest differences coming in 2003 by dropping “Mercury” from the primary logo and in 2011 when they tweaked the colors.
The new primary logo keeps the “M” but simplifies the look by getting rid of the black outline. The planet behind the M is the biggest change with no more rings and instead a shadow in the shape of a crescent.
From Day 1 to Season 30, every mark reflects the moments, the legends, and the champions that shaped us. This evolution is no different. pic.twitter.com/5tqqWoaolM
— Phoenix Mercury (@PhoenixMercury) November 24, 2025
The rings come back in the global logo, which features a new font for the team’s wordmark. The four rings are divided into eight, which the team says is a tribute to Phoenix being one of the original eight WNBA teams. They are also angled a 19.97 degrees, an homage to their first season.
The secondary logo places “MERC” into the outline of Arizona. It is the first “secondary logo” in team history and features the seams of a basketball across the state. Finally, the alternate logo brings back the “PHX” look with the white PH and orange X as a shoutout to the X-Factor, the fanbase.
Owner Mat Ishbia posted on social media that fans can trade in shirts with the former logo for new gear at the team shop through Dec. 5. Traded in shirts will be donated to Goodwill, and fans who participate in the swap will receive a voucher for 20% off a new Mercury item.
Excited for the new look of Mercury basketball, we will continue to honor our past as we move into the future of our franchise. Any fan who has an old Mercury t-shirt that wants a new one can bring it to the Team Shop, we’ll give you a brand new shirt for FREE and old shirts will… https://t.co/wfEvluO6CC
— Mat Ishbia (@Mishbia15) November 24, 2025
The Mercury are coming off a run to the WNBA Finals led by star players Alyssa Thomas, Kahleah Copper and Satou Sabally, while general manager Nick U’Ren and head coach Nate Tibbetts enter their third seasons in charge. The Mercury have made the playoffs in 16 of the last 19 years, winning three championships with two additional trips to the WNBA Finals.
Ishbia’s basketball teams have both gone through appearance changes in recent years, as the Phoenix Suns debuted new uniforms that brought back the sunburst ahead of the 2023-24 season.
The name of their home building changed in October from the PHX Arena placeholder to Mortgage Matchup Center.
