The Google Pixel Watch 4 just got its first major discount, courtesy of Black Friday

As the site’s Wearables lead, I’ve tested dozens of smartwatches and fitness watches in 2025. The fitness watch battle was competitive, with many exciting options from Garmin and others. For true smartwatches, though, there’s one clear winner that shone above the competition in 2025: the Google Pixel Watch 4.

Its domed, 3,000-nit display looks fantastic, the battery life is excellent thanks to a new, more-efficient Snapdragon processor, and the combination of Fitbit sensors, dual-band GPS, and Gemini coaching makes it a compelling fitness watch option.

Considering it came out in October, I wasn’t expecting a significant Black Friday deal. So imagine my surprise when I saw you can save $50 on the Pixel Watch 4 at Best Buy, or save $100 on the Pixel Watch 4 LTE, which means you’ll get both 4G connectivity and satellite SOS for “free” since it normally costs $100 extra. These are the first-ever discounts we’ve seen on any Pixel Watch 4 model.

Gemini Raise to Talk; you’re interested in the new Fitbit Premium Health Coach for its personalized training plans; or you simply want a fast, stylish Wear OS watch for the apps and messaging.

❌Skip this deal if: You don’t own an Android phone, you’d prefer a watch you can wear for a week or more per charge, or you’d rather opt for a more traditional, rugged smartwatch design with a bezel and sapphire glass.

The Satellite SOS test connection feature on the Google Pixel Watch 4.

(Image credit: Michael Hicks / Android Central)

Google doesn’t tend to be as liberal with its smartwatch deals as Samsung, which has already dropped the rival Galaxy Watch 8 to $279 ($70 off). You’ll get more chances to save $50 in the future, but I wouldn’t expect anything lower until well into 2026, so you might as well snag one now or accept that you’ll be waiting months for a significantly better deal.

Unlike the Pixel Watch 3, which still had some flaws and growing pains, the Pixel Watch 4 feels like the smartwatch that Google has spent four years trying to make, with a stylish design, noticeable battery life improvements from both the new Snapdragon hardware and more efficient software, and blazing-fast charging. The new Wear OS 6 UI is also excellent, featuring dynamic animations and a wider array of custom watch faces.

There’s still room to grow in terms of making Gemini smarter and faster, and the new Fitbit Health Coach powered by Gemini is still in beta until next year. But for now, the Pixel Watch 4 is the best smartwatch of 2025 that’ll appeal to a wide range of people.