Animal rights organization PETA are seeking the aid of grunge legends Alice In Chains to raise awareness for the plight of an elderly circus elephant named Betty. An attraction in the long running Caden Circus, PETA claim that the 56-year-old pachyderm shows signs of various physical and psychological issues. PETA further go on to state that despite the animal’s alleged deteriorating state of health, Betty is, “being forced to perform in roughly 300 circus shows each year.”

In an open letter to Alice In Chains, PETA spelled out that they hope the band will temporarily change their social media profile handles to ‘Betty In Chains’ for the period of a month to help bring awareness for Betty‘s plight. That letter reads as follows:

“Dear Jerry, Sean, Mike, and William,

Coming to you with a wonderfully strange request from us at PETA. Would Alice in Chains be willing to go by Betty in Chains across social media — for a month — to spotlight a dear elephant who literally spends her life in chains?

In a nutshell, we’re turning up the volume on our efforts to rescue an elderly, disabled elephant named Betty, who is being forced to perform in roughly 300 circuses each year. Betty’s over 56 years old, was taken as a baby from Thailand, and has been used in circuses for more than five decades. An elephant expert who recently examined Betty warns that she faces a fatal collapse if not immediately retired to a reputable sanctuary.

By lending (a version of) your iconic name, you could set the stage for freedom, amplify her story to millions, and change the course of history for all animals used in circuses.

Will you help us show the world that Betty’s not fighting this battle alone?

Let’s make some noise,

People for the Ethical Treatment of Animals (PETA)”

PETA‘s Senior Vice President of Communications Lisa Lange further went on to say:

“By the time grunge swept Seattle, Betty had already spent nearly twenty years suffering as a circus prop, and every day that passes with her being hauled from town to town and forced to perform brings her closer to the brink of death. PETA is encouraging Alice in Chains to get loud for Betty with a temporary name change that reminds everyone to Stay Away from animal-abusing circuses.”

You can find more information regarding that campaign via PETA.org.