ANNAPOLIS, Md. – First Lady Dawn Moore last week, in partnership with the Maryland Department of Health, launched a campaign to raise awareness about the 988 Suicide & Crisis Lifeline during the holiday season. The campaign will broadcast on radio stations and audio-streaming platforms across Maryland from November 26, 2025 to January 10, 2026—a time when call volumes increase to the crisis centers.
“The holidays can be a challenging and stressful time for some Marylanders and this partnership reinforces our administration’s commitment to supporting all of our communities in their time of need,” said First Lady Moore. “The 988 Suicide & Crisis Lifeline is critical in our efforts to providing resources for those struggling. To all Marylanders, reach out to your fellow neighbors this holiday season, build community around those who are feeling alone or isolated, and let’s continue to do our part to leave no one behind.”
Marylanders can call, text, or chat 988, the Suicide & Crisis Lifeline, to connect with support 24 hours a day, seven days a week. From January to October 2025 alone, 988 has supported more than 126,000 Marylanders through calls, texts or chats.
The 988 Suicide & Crisis Lifeline connects Marylanders with trained crisis counselors who will listen, offer emotional support, and share resources for longer-term care. If needed, mobile crisis responders are available for in-person support. Phone services are available in English and Spanish, with Language Line Solutions providing translation in 240 additional languages, in addition to American Sign Language services.
“Mental health is just as critical as physical health, and we recognize that the holidays can be a challenging time for many,” said Maryland Department of Health Secretary Dr. Meena Seshamani. “Our partnership with the First Lady on this 988 awareness campaign is part of our year-round commitment to ensure every Marylander has access to the support they need. 988 is a trusted and vital resource for connecting our residents to care and reminding them that they are not alone.”
The Moore-Miller administration has invested over $1.4 billion investments in mental health services for Maryland’s families. Throughout 2025, the Maryland Department of Health promotes the 988 Suicide & Crisis Lifeline and collaborates with local organizations and health departments to enhance accessibility to mental health resources focused on youth mental health, grief and loss, suicide prevention, and resources specifically designed for veterans and their families. Additionally, the department partners with the Children’s Mental Health Matters Campaign, and publishes vital resources, including the Children’s Behavioral Health Roadmap.
To learn more about the 988 Suicide & Crisis Lifeline, or to get support, visit 988.maryland.gov.
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