Perplexity’s rapid rise has turned it into one of the most talked-about AI companies in the world, offering users real-time, cited information through a conversational interface that aims to rethink how people search. The company’s answer-engine model positions it as a direct challenger to traditional search engines and other generative AI tools, making Ronaldo’s involvement a notable endorsement from outside the tech sector. With more than ten million weekly queries and continued expansion, the platform has quickly become a favourite among technologically minded professionals and content creators.
Ronaldo’s presence gives the company enormous visibility and adds another global figure to its network of backers and collaborators. The partnership includes a Perplexity-curated CR7 archive, allowing fans to explore his legendary football journey through a single, comprehensive digital hub. This feature aims to blend technology with sporting history, redefining how supporters interact with the records, stories and milestones of his two-decade career.
His investment also aligns with his broader pattern of supporting innovation-driven ventures such as Whoop, the performance-tracking company he credits for improving recovery and longevity in his athletic career. Ronaldo has increasingly used his influence to highlight tools that enhance health, learning and personal optimisation, positioning himself as more than a footballer.