D-Wave (QBTS) shares rallied as much as 20% on Monday after the quantum computing company announced plans of participating in the CES 2026 scheduled for Jan. 7.
According to its press release, QBTS will showcase “its award-winning technology and real-world customer success stories” at the world’s largest annual technology trade show.
Additionally, a vice president of the NYSE-listed firm – Murray Thom – will discuss “potential for synergy between quantum computing, artificial intelligence (AI), and blockchain” at the event.
Despite Monday’s surge, D-Wave stock is down more than 35% versus its year-to-date high in mid-October.
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The annual CES conference is a massive opportunity for D-Wave to spotlight its quantum tech on a global stage, boosting visibility with both investors and potential customers.
Showcasing real-world success stories will validate commercial traction, while Thom’s discussion will highlight growth opportunities in high-demand sectors like AI and blockchain.
All in all, the company’s participation in the trade show on Jan. 7 could boost market confidence, positioning QBTS stock as a leader in next-gen computing.
Heading into 2026, Jefferies analysts have a “Buy” rating on D-Wave with a price target of $45, indicating potential upside of another 41% from here.
Jefferies remains constructive on D-Wave shares mostly because the Palo Alto-headquartered firm is the only pure-play that’s publicly claimed quantum supremacy.
QBTS’ technology (quantum annealing) is already commercially mature and the over $800 million it has in cash offers meaningful leeway for growth and innovation.
Plus, continued adoption in quantum computing more broadly could serve as a significant tailwind for D-Wave as well.
According to Jefferies’ analysts, the company will grow its revenue at a compound annualized rate of 73% through the end of this decade.
Other Wall Street analysts seem to agree with Jefferies’ bullish stance on QBTS shares as well.
According to Barchart, the consensus rating on D-Wave stock remains at “Strong Buy” with price targets going as high as $48, indicating potential for a more than 65% rally in the coming year.