Eastlan Ratings will begin measure three additional top 100 markets as Honolulu, Reno, and Tulsa will begin to be measured by the ratings provider.
Pacific Media Group President/CEO Chuck Bergson is signing up for Honolulu measurement joining his other Hawaiian markets. He said, “In this tight radio economy it seems smart to me to pivot, re-investing the savings from ratings to save jobs.
Zollener Media Group President/General Manager Steve Hunter is responsible for the Tulsa addition commenting, ““We’re excited to team up with Eastlan to bring audience measurement tools that include all stations to our advertisers right here in Tulsa.”
Eastlan President Mike Gould stated, “Radio operators nationwide are speaking today with profound clarity. They expect three things from their ratings vendor: reliable data that includes a complete picture of their market including all stations, the option to save significant money on their ratings investment and in many cases, the freedom to be able to buy only what they need. As I’ve said previously, frustrating buyers by redacting the performance of certain stations is certainly not making it easier to confidently buy our medium.”