“He’s taken that on,” DeBoer said Tuesday, March 10. “He’s taking a leadership role in order to lead and be vocal like he has. It’s in him. He brings just an energy and enthusiasm that you all see. It’s non-stop. But in order to do that, you have to work. He’s always done the work, and I really feel like he sees an opportunity. He continues to raise the work, raise the level and be efficient in it, because he’s always worked, but I think where he’s focusing that attention, it’s really intentional. It’s really great to see his leadership capabilities.”

Coleman-Williams regressed in 2025. With Germie Bernard taking the spotlight of consistency in the Alabama pass game, Coleman-Williams added 689 receiving yards, four touchdowns and an average of less than 50 receiving yards per game.

But in the midst of struggles, DeBoer saw a receiver in Coleman-Williams who “took a big step.”