In a cheeky Instagram Reel posted on Thursday, the Oscar winner played up the unsettling vibe of the line’s latest offering, a $48 designer chinstrap called the Seamless Sculpt Face Wrap, with an homage to one of his most iconic characters.
Drawing on the product’s comparisons to the fiendish mask Hopkins wore as serial killer Hannibal Lecter in 1991’s “Silence of the Lambs,” the actor put on the face wrap, stared into the camera and purred, “Hello Kim, I’m already feeling 10 years younger.”
He then slipped in the character’s signature hiss ― a nod to the infamous line, “I ate his liver with some fava beans and a nice chianti” ― before ending the bit with a menacing, “Goodbye.”
“Thank you, Kim,” Hopkins wrote in his caption. “Don’t be afraid to come over for dinner.”
Though the film veteran appeared thoroughly amused by the face-sculpting contraption, Skims’ latest offering has sparked mixed reactions online since its launch on Tuesday.
One internet user likened the face wrap to a “medieval torture device for your face” while another called it an “embarrassing” cash grab.
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Still, enough people were curious about the product for it to sell out online.