Earlier today, analytics firm Alinea released its sales estimates for first-person shooter Marathon. They looked low to us, but double-sourcing from Forbes suggests they may be close to the truth.
According to the report, the Bungie extraction shooter has sold 1.2 million copies since launching on 5th March, with the vast majority of the copies purchased through Steam. That amounts to about $55 million in raw revenue.
It adds that it predicts just 217k players purchased the game on the PS5 – a pretty miserable 19%.
Daily active users peaked at 478k at launch across all platforms, before dropping to 345k the following weekend. They went back up to 380k this past weekend (21st March and 22nd March) following the release of hyped endgame raid, Cryo Archive.
Marathon has sold 1.2M copies across Steam, PS5, and Xbox (@alineaanalytics estimates).
It hasn’t exactly made the splash Sony and Bungie wanted, even if the game underneath the surface is a MASTERWORK of design.
Looking at the split between Steam, PS5, and Xbox, Steam is… pic.twitter.com/vl8ku1Y1Bn
— Rhys Elliott (@superhys) March 24, 2026
To reiterate, these numbers are guesstimates, but Forbes claims it’s got confirmation from a Bungie employee that they’re roughly in the right ballpark. So, somewhat accurate, then.
And the problem is that they’re pretty unremarkable for a game of this scale.
Bungie is one of the most expensive and prestigious studios in the business, and this is its first proper new title in close to a decade. Its budget will have been through the roof, and Sony will have likely attached high expectations to it.
So, what happens next? Well, Forbes reports that it’s business as usual for now, and Bungie will continue to execute on its current content plan.
The game has been getting good reviews – we gave it a 9/10 – and word of mouth seems fairly strong among those few people playing. The problem is: are there enough players engaging with it to make this endeavour worth it?
Earlier today we saw Epic lay off over 1,000 workers due to a dip in Fortnite players. It’s going to be interesting to see how Sony squares the circle here, because while these numbers aren’t disastrous, they’re very, very soft.
[source x.com, via forbes.com]
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As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He’s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.