The empty grandstands at Iowa Speedway tell a story NASCAR doesn’t want to hear. While the stock car series celebrates back-to-back sellouts at the track, IndyCar is staring at a potential disaster that could end its relationship with one of its former crown jewel venues.
Why Is IndyCar Struggling at Iowa While NASCAR Thrives?
Iowa used to be one of IndyCar’s most thrilling races until the 2024 season. However, after the track underwent a repave ahead of the 2024 event, racing action there has suffered. That’s the reason why the grandstands are not filled out for the 2025 event.
The numbers paint a grim picture for the open-wheel series. It’s a double-header weekend, but according to IndyCar reporter Nathan Brown, fewer than 6,000 tickets have been sold for each event day. This represents only a fraction of a venue that has a seating capacity of about 30,000 people.
Meanwhile, Iowa clearly has racing enthusiasts. Look at the Cup Series races: Their debut race, Iowa Corn 350 Powered by Ethanol in 2024, was a sellout, and even the 2025 one, scheduled to kick off in August, is already sold out. So clearly, there is a racing market, but IndyCar isn’t doing something right to attract the same number of fans.
The situation has become so dire that Brown captured the mood perfectly in his recent X post. He wrote, “Fewer than 6,000 tickets have been sold for each day of @IndyCar’s Iowa weekend. As NASCAR has had back-to-back sellouts, IndyCar has undergone major changes to its weekend on & off the track. “You feel that intensity that this is a make-or-break year.”
Fewer than 6,000 tickets have been sold for each day of @IndyCar‘s Iowa weekend.
As NASCAR has had back-to-back sellouts, IndyCar has undergone major changes to its weekend on & off the track.
“You feel that intensity that this is a make-or-break year.” https://t.co/a63qGtRbbe
— Nathan Brown (@By_NathanBrown) July 12, 2025
How Did NASCAR’s Track Changes Hurt IndyCar Racing?
The root of IndyCar’s problems at Iowa traces back to NASCAR’s ownership and control of the facility. The stock car series owns the track and leases it to the Roger Penske-owned series during their events. This arrangement means NASCAR can make changes as it pleases, and that’s exactly what happened.
When NASCAR decided to include Iowa in its schedule for 2024 in October 2023, there wasn’t enough time to fully repave the track before its debut in June that year. So they did a half-pave job, repaving the lower lanes in the entrance and exit areas of Turns 1 and 2, and Turns 3 and 4.
This partial repaving made the lower lanes grip better than the top ones. The result was an absolute thriller for NASCAR, with Ryan Blaney winning the race. But when IndyCar came to the partially paved track, they had a snoozefest, as passing was drastically reduced.
The situation became even more frustrating when NASCAR was supposed to pave the track before 2025 fully but later decided to keep things as is. The low attendance at the IndyCar race stems from the anticipation that it would be the same as the 2024 season.
If the same attendance patterns continue, Iowa might get dropped from the IndyCar schedule entirely. What was once a highlight of the open-wheel racing calendar has become a cautionary tale about track ownership and the delicate balance between different racing series sharing the same venues.