Fans left stunned by Masters food prices as 2026 concessions are revealed before fans’ arrival at Augusta

Anticipation for this year’s edition of The Masters is building among both patrons and golfers alike as the masses prepare to stroll down Magnolia Lane once again.

Among the traditions at Augusta National – from amateurs sleeping in the Crow’s Nest at Butler Cabin, to the ‘no cell phone policy,’ to the ceremonial tee-off with Jack Nicklaus, Tom Watson and Gary Player – there’s nothing that gets fans as excited as the affordable concessions.

Every year, fans remain shocked and happy at the affordable selection found at food and drink stands dotted throughout the golf course.

2026 appears to not be bringing many changes to those prices, just like in years past.

The week before The Masters brings the Augusta National Women’s Amateur – which has its own menu that offers a glimpse into what fans can expect the following week.

It’s the same case this year, with the prices captured by golf reporter Claire Rogers, albeit with a smaller selection than in previous years.

The concessions menu at the Augusta National Women’s Amateur could give a glimpse into the prices and the offerings for the 2026 Masters – set to be held next week

Many patrons will make a bee-line for the concession stands upon entering the grounds 

Amid inflation and rising food prices Augusta have kept prices for food inside the grounds low 

Yes, the Masters staples of Egg Salad and Pimento Cheese sandwiches remain on the menu at their special price of $1.50.

The most wallet-stretching items on the menu stand at just $3.00. At that price point, you’ll find three different sandwiches – the chicken salad, the Masters Club, and the Ham & Cheese on rye.

Under the ‘Snacks & Miscellaneous’ section, there’s one extra item standing at $3.00 – the Georgia Peach Ice Cream Sandwich.

There are only two items which have experienced a rise in prices: one of which is the humble muffin. Last year, it jumped from $1.50 to $2.00. This year, it rises yet another two quarters up to $2.50.

Additionally, the unspecified ‘Candy’ has also seen a 50-cent jump this year from $1.50 to $2.00 even.

The cheapest edible item on the menu remains the banana at $1.25, while the cheapest overall item is Advil or Aleve at just 75 cents.

All drinks on the ANWA menu are $2.00 – including soda, lemonade, coffee, water, and sports drinks.

Those who have been followers of the concessions menu at The Masters noticed some key omissions from the ANWA offerings.

But some of the items at last year’s Masters tournament are missing at the ANWA this week 

Prices for some items, like the Georgia Peach Ice Cream sandwiches have gone up since 2024

For one, the pork barbecue sandwich and the classic chicken sandwich – both of which cost $3 last year – are not present on the ANWA menu. Last year’s new hit, the ‘Savory Tomato Pie,’ is also missing.

Many of the options offered for breakfast – including the $3 chicken biscuit, the $3 breakfast sandwich, and the $2.50 fresh fruit cups – were also not on the menu. Additionally, snacks like the cheese straws and peanuts were left off.

But the biggest absence might be the lack of alcohol. Beer at The Masters – a domestic, an import, and ‘The Crow’s Nest’ (a special brew just for Augusta) – as well as their white wine offering all cost just $6.00.

However, none of these options are on the menu this year at the ANWA – a repeat from the year prior. 

Still, fans were praising the return of the reasonable prices and celebrated the approaching men’s major tournament.

‘Low key one of the best parts of Augusta. The food prices still feel unreal compared to everything else in sports,’ wrote one user on X.

Another commenter wrote, ‘Looking forward to trying some of this menu out next Saturday.’

‘Any alcohol??’ one fan wondered. A different commenter said, ‘Where’s the breakfast sandwich?’ 

Some items, like beer offerings typically found at the tournament, are gone from the ANWA

Regardless of the missing items, Augusta continues to be an affordable experience once you get to the course, considering the exorbitant costs of getting there in the first place.

‘We want the experience to not only be the best but to be affordable,’ former Augusta National chairman Billy Payne said in 2007.

‘And we take certain things very, very seriously. Like the cost of a pimento cheese sandwich is just as important as how high the second cut (of grass) is going to be.’ 

Steve Salaga, an associate professor of sports management at the University of Georgia, stated that there was a deliberate focus to keep golf fans at Augusta happy. 

‘We have to remember, the total cost of event attendance includes travel and transaction costs, the cost of the ticket itself, as well as any parking, concessions and souvenirs purchased,’ Salaga said to FOX Business.

‘So one way to make the overall experience more appealing to the consumer is to keep the price of these [food and drink] products low.

‘I think the affordable pricing is an appealing aspect of the consumer experience at Augusta.’ 

So while tickets to get in through the gates at Augusta currently span the range of the thousands of dollars ($1,061 for the Monday practice round up to nearly $2,300 for Friday’s second round), those who get in will find more agreeable prices for food.