Emami, a personal care and healthcare brand, has executed a definitive agreement on April 1, 2026, to acquire the remaining ~73.5% stake in Axiom Ayurveda (“Axiom”) subject to completion of customary closing conditions.
In the first tranche, Emami acquired ~36.7% additional stake (existing stake ~26.5%). While the definitive agreement was executed yesterday, the acquisition is expected to be completed in a phased manner over the next three months, in accordance with the terms of the agreement and applicable regulatory requirements. The transaction, approved by the board of directors of Emami, involves an aggregate consideration not exceeding Rs.200 crores.
Axiom’s portfolio includes beverage products under the brand “AloFrut”, health juices under the brand “Axiom Jeevan Ras”, and beauty products under the brand “Mukti Gold”.
Apart from Alofrut, which constitutes the key business of the Axiom, the company has other interesting products like mocktails, energy drinks, ayurvedic juices, etc. Alofrut has strong market presence across General Trade and Government Institutions.
Harsha Vardhan Agarwal, vice chairman & MD, Emami, said, “Our growth strategy is centered on building presence in emerging, high-opportunity categories that align with evolving consumer preferences, particularly in the health and wellness space. Our partnership with Axiom over the past two and half years has provided us with valuable insights and strengthened our conviction in this segment.
“With the completion of the acquisition, we bring Axiom fully into the Emami fold, marking our formal entry into the fast-growing & huge beverage segment. Axiom is a profitable and growing company, expected to achieve a topline of around Rs.180 crore in FY26. This aligns with our strategy of leveraging multiple growth levers, where strategic investments in new-age, synergistic segments complement our core businesses to drive future growth.”
Commenting on the development, Rishabh Gupta, founder, Axiom Ayurveda said, “Consumers today are increasingly moving away from carbonated beverages and seeking healthier alternatives without compromising on taste. At Axiom, we have always focused on delivering a differentiated offering that combines health and taste, which has been central to our journey and that makes us different from other beverage companies.
I am confident that Emami is the right partner to take Axiom into its next phase of growth. With its deep industry expertise, strong capabilities, and alignment with the brand’s vision, Emami is well-positioned to scale the company further and unlock its full potential”.
As Axiom enters its next phase of growth under Emami’s leadership, the company has onboarded Harkirat Bedi (formerly vice president & business head at Dabur Nepal) as the Chief Executive Officer of Axiom Ayurveda Pvt. Ltd. His appointment is expected to further strengthen the leadership team and accelerate the company’s expansion in the health and wellness beverage segment.