While it’s a term usually reserved for hockey, we’re calling it a hat trick of sorts for Albert. The personal finance app, which claims 20 million users, has inked its third WNBA ad patch deal over the last 14 months — the latest, a four-year pact with the Atlanta Dream.
“I drank the [WNBA] Kool-Aid,” acknowledged Albert Founder/CEO Yinon Ravid, adding that brand recognition has elevated in the year-plus since the earlier patch deals with the Sparks and the Wings (where Albert is sharing real estate with CVS). “I like their enthusiasm and evangelism, and their customer base is very similar to ours.”
Like Albert’s prior WNBA hookups, aside from the uni patches, the deal includes press-backdrop branding and on-court signage, except in national telecasts. Ravid identified his KPIs on the deal as “brand awareness and recognition, along with the way our brand is perceived, which is a little squishier measure.”
The Dream will wear Albert ad patches for the first time during their initial preseason game on April 29. Excel Sports Management negotiated all of Albert’s WNBA deals. Ravid said Albert is activating those deals in-house.
At 10 years old, Albert is a graybeard of sorts amid an exploding market of competitive fintech startups. According to numbers from Statista, there are now 31,801 fintech startups globally, triple the amount in 2018. Fueling all those startups are aggressive forecasts showing the global fintech market mushrooming from $394.9 billion in 2025 to $1.13 trillion by 2032.