The Rams are closing in on a decade in Los Angeles, and they’ll be debuting a new look to ring it in.
The Rams released new uniforms for the 2026 season Thursday. They feature a simplified LA monogram logo, a bolder Ram head logo and a new white pants option. The team will also release two alternate uniforms later this year.
The team is calling this a brand and uniform “refresh,” as it sticks to the theme it developed six years ago to better integrate the franchise into Los Angeles.
“As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us,” Rams chief marketing officer Kathryn Kai-ling Frederick said in a news release. “It’s a modern refinement — elevating our identity with clarity and purpose while carrying our history forward and matching the toughness, precision and competitiveness of our team.”
The modern horn with the full curl has been added to the sleeves of the Rams’ primary jerseys. (Courtesy of the Los Angeles Rams)
The Rams will treat their royal and white uniform options as primary for home and away, respectively. They have removed the bone alternate option and will use the black midnight rivalry look introduced last season as their alternate uniforms.
Beyond the white pants, the changes are more subtle. The Rams removed the chest tag on the uniforms as well as the gradient numbers and pant stripes. The primary jerseys will now feature the Rams logo with the modern horn and full-curl look on the sleeves, which was a design tweak they introduced with the midnight rivalry look.
The new-look jerseys are available for sale in the team shop and will debut at the Rams’ Zillow Draft House at Hollywood Park in Inglewood on Thursday.
Cleaner. Bolder. The first step in expanding our closet… pic.twitter.com/YBsF8Z7nBP
— Los Angeles Rams (@RamsNFL) April 16, 2026
Ever since the Rams moved from St. Louis to Los Angeles in 2016, they have strived to maintain the historic look the franchise has long held, but with a Los Angeles flair. That meant shifting the logo’s color scheme to yellow rather than white and adding elements to simulate the Ram horns, much like the franchise did during its first stint in Los Angeles before moving to St. Louis. It also meant a new logo that incorporated the horns wrapping around the letters “LA.”
It’s been quite a successful first decade back for the franchise, as the Rams have reached the playoffs seven times under coach Sean McVay, including two Super Bowl appearances and a championship in 2021. Still, the work to build a brand identity and loyal fan base is ongoing in a city that features two NFL teams — the Rams and Chargers — and a history tied more to the NBA and MLB.
The Rams are pushing to return to the Super Bowl for a third time under McVay. If they can do so this season, they will host a second Super Bowl at SoFi Stadium.