The Green Bay Packers and UW Health today announced an extensive multi-year agreement for the health system to serve as the Official Health Care Partner of the Green Bay Packers.
The announcement was made by several representatives from the Packers and UW Health at American Family Children’s Hospital in Madison, with Packers players Lukas Van Ness and Luke Musgrave in attendance to visit with patients at the hospital following the announcement.
“We’re proud to partner with an innovative health system like UW Health,” said Ed Policy, President and Chief Executive Officer of the Green Bay Packers. “The Packers, much like UW Health, have a story that starts over a century ago. These two pillars of Wisconsin industry coming together to broaden the reach of health and wellness to football fans around the globe is a fitting partnership.”
The Madison-based health system, which serves communities throughout the state of Wisconsin and beyond, will have a highly visible presence at Lambeau Field and will collaborate with the team on a variety of joint community initiatives and fan-focused events throughout the year.
Lambeau Field’s UW Health Gate will be unveiled on the north side of the stadium in May, and fans will also see a UW Health logo patch on the Packers’ practice jerseys. The two organizations will collaborate on the highly successful Packers Vs. Cancer program to raise cancer awareness, education and survivor recognition. The initiative educates fans on the importance of early detection and screenings and raises funds to support cancer research, such as the research conducted at the UW Health | Carbone Cancer Center.