Richmond Raceway announced today that eero, an Amazon company and pioneer in whole-home mesh Wi-Fi systems, will become the entitlement partner for the NASCAR CRAFTSMAN Truck Series Regular Season Finale on Friday, Aug. 15. The official name of the race will be the eero 250.

“We’re delighted to welcome eero as a new partner to Richmond Raceway with the entitlement of our NASCAR CRAFTSMAN Truck Series event,” said Richmond Raceway President Lori Collier Waran. “A race this significant on the series’ calendar is deserving of an equally suiting partner, so it’s exciting to have an innovator in the home internet industry help crown a regular-season champion in the eero 250.”

eero is famed for revolutionizing home Wi-Fi with the introduction of the first mesh system in 2016, making connectivity faster, more dependable, and easier to manage. As a brand committed to seamless internet coverage, eero’s partnership with Richmond Raceway underscores the company’s continued investment in innovation and community engagement in high-energy, tech-forward environments like NASCAR.

“We’re excited to bring eero’s name to the track as the title partner of the eero 250,” said Laura Levine, Head of Marketing at eero. “Just as NASCAR drivers rely on precision and performance to navigate the track at Richmond, millions of households count on eero to deliver fast, reliable connectivity throughout their homes. This partnership perfectly aligns our commitment to speed and reliability with NASCAR’s passionate fan base who understand that every millisecond matters – whether you’re crossing the finish line or streaming content at home.”

The eero 250 will serve as one of three action-packed races as part of the NASCAR Weekend at Richmond Raceway presented by Who’s Your Driver, Aug. 14-16. The summer showcase will fire off with the NASCAR Whelen Modified Tour in the Virginia is for Racing Lovers 150 on Thursday, Aug. 14, followed by the eero 250 where drivers will have one last shot to clinch a playoff berth in the NASCAR CRAFTSMAN Truck Series. The action will conclude with the awaited return of Saturday night racing in Richmond as the stars of the NASCAR Cup Series look to secure a playoff berth in the Cook Out 400 at 7:30 p.m. ET on Aug. 16. 

Fans should secure their tickets now at www.richmondraceway.com.

Richmond Raceway PR