For many artists today, the challenge extends beyond creating artwork. Social media may offer visibility, but that does not always translate into sales. and artists need to market their own artwork. “Artists need to market their own artwork. Social media gives reach, but under-represented artists who are creative, original, and professional still need to market themselves,” explains Dakshayani on the challenges faced by the industry.
On the contrary, the roles within the art ecosystem have also evolved. Where galleries, curators, and collectors once occupied distinct spaces, artists today are expected to navigate multiple responsibilities. “Artists need to be their own galleries, curators. They need to understand what kind of work they should present and how to position themselves,” she points out. Supporting artists through that process is another goal for Art Cube.
The gallery hopes to offer guidance, mentorship, and opportunities for emerging artists to learn from established professionals while bringing in newer audiences to engage with art in meaningful ways.