Day two of Amazon Prime Day is here, bringing even more deals in beauty, fashion, home, tech and beyond. Take it from our team of shopping experts: You don’t have spend a fortune to get in on the savings, because some of the best deals we’re seeing are under $50.

To usher in the second day of Prime Day, Shop TODAY contributor Melissa Garcia stopped by the plaza with a selection of can’t-miss affordable deals. From the editor-loved Clinique Black Honey Almost Lipstick to bestselling headphones that are marked down by a whopping 62%, you’re going to want to snag these budget-friendly deals while you can.

Keep reading to discover award-winning items, editor-tested products and more wallet-friendly Amazon Prime Day deals under $50.

Amazon Prime Day deals seen on TODAYClinique Almost Lipstick Clinique Almost Lipstick

The iconic, universally-flattering lipstick is the best addition to your everyday lip combo.

Colors: 3 | Size: 0.06 oz, 3.25 in long | Finish: Semi-glossy

What we like

Moisturizing formulaSilky, comfortable texture

This tried-and-true hydrating lipstick is beloved by the Shop TODAY team, who vouch that it is universally flattering. One of our editors has been using it for nearly two decades, giving kudos to its subtle color and ability to keep her lips moisturized.

“Don’t let the color in the tube fool you, it looks much darker [in the tube] than it actually goes on,” Garcia promises. “The formula is incredibly sheer and gives that perfect ‘your lips but better’ look.”

Shop TODAY contributor Melissa Garcia and Susan Cocchi wear the Clinique Black Honey Almost Lipstick.Shop TODAY contributor Melissa Garcia and Susan Cocchi wear the Clinique Black Honey Almost Lipstick.Courtesy Melissa Garcia / Susan CocchiJisulife Portable Neck Fan

Hands-free cooling for relief wherever you are.

Shades: 5 | Dimensions: 7.7″L x 7.7″W x 2.3″H | Weight: 9.1 oz | Features: Brushless motor, 5 speed levels, 25dB noise level and more

What we like

Reliable in humidity and heatLightweight design

Something to note

Noise level may be too loud

When you have this neck fan on, you’ll get immediate relief hands-free, thanks to an air flow design that offers 360-degree cooling. It’s exactly what you need when going out for long walks, spending the day in theme parks or lounging on the beach this season.

JBL Live 670NC Wireless Headphones

Audio that delivers virtual surround sound, noise cancellation and long-lasting battery anywhere you go.

Colors: 4 | Sizes: One size (adjustable) | Specifications: Bluetooth, wireless, noise cancelling | Connection Type: USB-C | Warranty: 1 year limited

What we like

Easy bluetooth connectionLong-lasting batteryGood noise cancellation

Something to note

Can be too tight on the head

Finding quality noise-cancelling headphones from a trusted brand for under $50 is almost unheard of, but we did it — you’re welcome! These JBL bestsellers are Bluetooth-compatible, boast an impressive battery life and feel comfortable on. Garcia says they’re great for commuting, planes, exercise, working and more. And at over 60% off, this is one of the standout tech deals of Prime Day 2026.

Kate Spade New York Morgan Magnetic Phone Wallet

A luxurious and secure magnetic attachment that is stylishly organized.

Colors: 12 | Material: Premium saffiano | Features: 2 interior pockets | Details: Used on MagSafe-compatible devices

What we like

High quality and functional

This Kate Spade accessory functions like a wallet right on the back of your phone, with a magnetic attachment that makes it easy to snap on and off.

“I love that it has a fold-open wallet design, so it feels more like a traditional wallet than a simple card holder,” Garcia says, calling it “perfect for concerts, sporting events, errands or travel when you don’t want to carry a full handbag.”

Sunday Riley bundle:Sunday Riley C.E.O. Glow Face Oil

Get your glow on with the help of powerful vitamin C.

Size: 0.5 oz | Key ingredients: Vitamin C and turmeric

What we like

Hydrating formulaEvens texture and skin tone

Something to note

Not friendly to sensitive skin

Prime Day is one of the best times to stock up on luxury skin care. Case in point: Sunday Riley is a premium beauty brand that Garcia says we rarely see discounted this much. The brand’s C.E.O Glow Oil is packed with vitamin C to help brighten and boost radiance, and it’s a great option to incorporate into your morning skin care routine before your SPF.

Sunday Riley Luna Retinol Sleeping Night Oil

A gentle, plumping retinoid oil for nighttime to brighten aging skin by the morning.

Size: 0.5 oz | Key ingredients: Retinol, chamomile oil, avocado seed oil, chia seed oil and blue tansy oil

What we like

Lightweight textureEffective and nourishing

Something to note

Too fragrant to someVaried absorbency

And for your nighttime routine, Garcia recommends using this oil for brighter, healthier-looking skin.

“The Luna Sleeping Oil works overnight while you sleep, and honestly, I woke up feeling like my skin looked dewy and glowing the next morning,” Garcia swears.

Timberland Genuine Leather Passcase Security RFID WalletTimberland Genuine Leather Passcase Security RFID Wallet

A compact, sleek wallet with expansive storage and easy card access.

Fabric: 100% leather | Structure: 6 card slots, 2 billfold pockets, 2 cash bill pockets, 1 ID window

A genuine leather wallet for under $15? Yes, please. Timberland, a brand known for its durable accessories, is offering over 35% off on this slim, classic wallet that has plenty of room for cards, cash and an ID without getting bulky. Garcia thinks it makes a practical purchase for yourself or a useful gift for a loved one.

Editor-approved Amazon Prime Day products for under $50Travel AwardsBagsmart Toiletry Bag Travel Bag

Amazon’s No. 1 bestseller in “toiletry bags.”

Colors: 13 | Sizes: Medium, large

Keep your cosmetics, skin care and hair products organized with this bestselling travel bag. The toiletry bag features a metal hook for hanging and a two-way zipper closure for easy access. Your items will stay protected thanks to the water-resistant polyester and sturdy stitching and its transparent sides make things easy to find.

Editor LovedTile by Life360 Mate Bluetooth Tracker

Easily track commonly misplaced items like wallets and keys with this Bluetooth tracker.

Colors: 6

Writer Emma Stessman tested this product against other trackers and gives it her stamp of approval. She mentions that the device can be paired with the Tile app, which allows you to see the locations of family and friends. The loud chime and built-in spot for the keyring are noticeable features of this device.

“There’s also an emergency SOS button — if you hit it three times, it will send an alert to those in your Life360 Circle and they’ll get a notification with your location,” Stessman reports.

Luseta Glossy Pearl Shampoo and Conditioner

Benefits: Hydrating, smoothing, softening | Key ingredients: Argan oil, hydrolyzed pearl extract

This hair care set from an award-winning brand is a favorite for its strengthening results. Some of the benefits of the set are that the duo delivers fuller-looking hair, calms down inflammation and balances the scalp’s pH. Plus, it comes with biotin, which dermatologists suggest helps with hair growth.

Laura Geller Spackle Primer Makeup Primer

This primer is suitable for all skin types, which includes mature skin. It is a 2-in-1 primer allowing for moisturizing and makeup prep to work together so that your makeup lasts.

Skin type: Dry, normal | Key ingredients: Hyaluronic acid, glycerin, antioxidant botanical blend

Laura Geller is a favorite among Shop TODAY editors so it’s no surprise that it continues to win Mature Beauty Awards. Deputy managing editor Jess Bender recommends this makeup primer for its hydrating and smooth texture.

“It provides the silkiest base for the rest of my makeup routine without pillage, and the hydrated finish lasts all day. I’ve also never needed to worry about more pigmented products fading or eyeliner smudging whenever I’ve used this,” says Bender.

More Laura Geller deals to shop:

Editor LovedOwala FreeSip Insulated Stainless Steel Water Bottle

Leak-free water bottle.

Features: Has two lock functions | Holds: 24 ounces

Keep your liquids cold for hours with the Owala FreeSip. It features an easy-flip lid and modern design, which will make your hydration schedule even more fun. Editor Shannon Garlin says, “The feature that I love the most is the flip-top and hidden sippy straw. It also has a mouth opening, so you can easily drink (or chug) the rest of your water.”

Editor’s Note: Only select colors are on sale.

A salt-free wave spray that enhances hair’s natural texture and waves, while adding body and volume.

Award: Best for wave definition | Overall score: 4.67/5 | Size: Available in 4.9 fl. oz or 6 fl. oz | Hair Type: All | Ingredients: Specialty rice protein

This spray from Ouai is praised for its volumizing effects. The formula contains rice protein, which helps hold and enhance your waves without making them sticky. Below is an example from one of our Shop TODAY editors wearing the product. Her waves look like a true mermaid — effortless.

Deputy partnerships editor Francesca Cocchi Zabloudil before and after spritzing her hair with the Ouai Wave Spray.Deputy partnerships editor Francesca Cocchi Zabloudil before and after spritzing her hair with the Ouai Wave Spray.Courtesy of Francesca Cocchi ZabloudilLillusory Lightweight Open Front Cardigan SweaterLillusory Lightweight Open Front Cardigan Sweater

A cozy, flattering cardigan for layering in any occasions.

Sizes: XS, S, M, L, XL and XXL | Colors: 16 | Fabric: 65% Polyester, 30% rayon and 5% spandex

Executive editor Adrianna Brach calls this layer “one of those throw-on pieces you’ll wear over and over again.” Its oversized fit is a great layering piece for breezy nights and office meetings. Brach suggests sizing down if you want a fitted silhouette.

Executive editor Adrianna Brach wears the Open Front Cardigan Sweater. Executive editor Adrianna Brach wears the Open Front Cardigan Sweater. Courtesy Adrianna BrachYETI Rambler 42 oz. Straw MugYETI Rambler 42 oz. Straw Mug

Size: 35 and 42 oz. options available | Colors: 17, can also customize with icons/logos

Yeti is another Shop TODAY favorite for its leak-proof feature and sturdy construction. This one will keep your water cold for hours and comes with a straw for easy sips on the road.

Best Lego deals under $50LEGO Botanicals Mini Orchid Building Set

What’s better than a real bouquet? A LEGO bouquet that’ll never wilt. This one features a floral-themed design that serves as a fun rainy day activity and a decoration for your home.

More Lego deals to shopBest Amazon Prime Day fashion deals under $50Runtlly Women's One Piece Tummy Control Swimwear

Sizes: S – 4XL | Colors: 13

This one-piece comes in 13 colors and patterns to make you the beauty of the beach on your next tropical getaway. Let’s not forget about its tummy-control technology, which will flatter your curves and provide extra support.

Hugut Women's Lightweight Cargo Shorts

Colors: 17 | Sizes: Small – 3X-Large | Lengths: 7 inches, 9 inches

These shorts are travel-friendly, great for workouts and lightweight for outdoor activities. They come with zippered pockets to keep valuables safe while hiking and have a longer inseam to help those who experience chafing. Plus, it will protect you from UV rays, thanks to the UPF 50+ protection.

Adidas Unisex Adult Adilette Comfort 2.0

Sizes: 5 – 13 | Colors: 24 | Material: Synthetic rubber

These slides are perfect post-exercise or for days you’re by the pool. They feature a textile sockliner and extra cushioning to help your feet breathe after an intense day walking or running.

Travelon Anti-Theft Classic Messenger Bag

Keep your belongings safe when you’re out and about with this messenger bag.

Maximum Strap Length: 54 Inches | Colors: 5

Keep your most important documents and IDs safe in this messenger bag, which earned a place in Shop TODAY’s Travel Gear Awards. It’s known for its five-point anti-theft security system that keeps your belongings protected — and safe from pickpockets — at all times.

Skechers Women's Reggae Slim Simply Stretch Sandal

Sizes: 5 – 12 | Colors: 4 | Materials: Synthetic and rubber

Whether you’re going on a trip or need something comfortable to walk around the city, this strappy sandal features everything to keep your feet comfortable and sweat-free. They feature memory foam and contoured support that provide all-day comfort.

Under Armour Men's Charged Assert Sneakers

Sizes: 2.5-17.5, including half and wide sizes | Colors: 35

Black shoes are essential for restaurant workers, retail associates and generally just pairing with black pants. They’re charged with cushioning, an EVA sockliner and a sturdy sole.

Best Amazon Prime Day K-Beauty deals under $50Biodance Rejuvenating Caviar PDRN Real Deep Mask

Hydrates and strengthens the skin barrier with caviar extract and PDRN for a more plump appearance.

Size: 1.19 oz; comes with 4 sheet masks | Key ingredients: Caviar Complex 600,000ppm and PDRN

The combination of caviar water and PDRN inside this sheet mask is designed to moisturize, brighten and firm your complexion — perfect for those days when your skin needs an extra glow.

Medicube Collagen Night Wrapping Mask

Size: 2.53 oz | Key Ingredients: Hyaluronic Acid, Niacinamide, Glycerin, Vitamin E, Ceramide Np, Collagen Extract, Adenosine, Butylene Glycol | Skin Type: All

This peel-off overnight mask is designed to protect skin’s elasticity and hydration while you sleep. Apply as your last step in your skin care routine and wake up to glowy results.

More Medicube deals under $50:

Medicube Collagen Jelly Cream, $9.90 (34% off)Medicube PDRN Pink Collagen Gel Mask, $14.32 (31% off)Medicube Zero Pore Pads, $14.90 (52% off)

Great deal

Laneige JuicePop Box Lip Tint

A lightweight lip tint with a water-to-oil formula.

Size: 0.15 oz | Shades: 9 | Finish: High shine | Key ingredients: Water-Oil Remix Complex, ceramides and peptides

If you’re looking for lasting color, Laneige’s JuicePop Box Lip Tint adds a soft pop of color on the list that is comfortable, doesn’t budge and hydrates the lips.

Best Amazon Prime Day beauty deals under $50

Use these award-winning patches to reduce zits without popping.

Award: Best overall pimple patches | Overall score: 5/5 | Patches included: 36 | Key ingredient: Hydrocolloid

These hydrocolloid patches “absorb pimple gunk,” and help reduce redness and inflammation from pesky whiteheads.

Real Techniques 6 Piece Big Blends Energy Brush + Dual-Sided Puff Kit

Upgrade your whole makeup routine with this six-piece set of tools.

Let’s be honest… none of us are washing our makeup brushes enough. If your set is beyond due for an upgrade, level up with this set of six tools designed for blending, contouring, setting and more. There are brushes (plus a puff!) for everything from foundation to contour and blush, so you can conquer your full beat with one kit.

Perfect for glam on the go, this concealer blurs and lifts undereyes and other targeted areas.

Award: Best stick concealer | Overall score: 4.5/5 | Key ingredients: Hyaluronic acid, avocado oil, macadamia oil, vitamin E | Shades: 48

This full-coverage concealer stick brightens darkness under the eyes and covers blemishes with each swipe. Grab it now while it’s 40% off for Prime Day.

Farmacy Green Clean Makeup Cleansing BalmFarmacy Green Clean Makeup Cleansing Balm

Gently remove makeup, SPF and grime with this super greens-infused cleansing balm.

Size: 3.4 oz | Key ingredients: Super greens blend, sunflower oil and papaya extract | Skin type: All skin types

Remove your makeup easily with this cleansing balm made with super greens. It instantly melts makeup and removes even waterproof mascara.

Pura D'Or Anti-Thinning Biotin Shampoo and Conditioner

This anti-thinning shampoo and conditioner set has an average 4.3-rating from shoppers.

Size: 16 oz. each | Ingredients: Rosemary, Tea tree extract, aloe vera, vitamin E | Best For: All hair types, especially, thin, damaged and color-treated hair

What we like

Great for thinning and damageAmazon BestsellerThickening

With more than 65,000 reviews, the Pura D’Or Anti-Thinning Biotin Shampoo and Conditioner is one of Amazon’s bestselling sets. Coming in generous 16-ounce bottles that’ll last a while, the formula is designed specifically for thinning and fragile hair and is packed with ingredients like biotin and tea tree oil. It leaves hair feeling soft, shiny and healthy without weighing it down, Garcia says.

Editor’s pick

Conair Xtreme Instant Heat Ceramic Hot RollersConair Xtreme Instant Heat Ceramic Hot Rollers

This 12-piece hot roller set delivers fast, even heat for voluminous curls.

Count: 12 rollers | Size: 1.75 and 1.5-inch jumbo rollers

Let these Conair hot rollers do all the work for you. The ceramic hot rollers deliver fast, even heat to create long-lasting volume, waves and curls. Plus, use code TODAYCONAIR for an additional 10% off during the sale.

Peter Thomas Roth Potent-C Power Brightening Hydra-Gel Eye Patches

Brighten and smooth fine lines, wrinkles and dark circles with these hydra-gel under eye patches.

Comes with: 30 pairs (60 patches total) | Key ingredients: THD Ascorbate Vitamin C, vitamin E and caffeine

Unwind with these Peter Thomas Roth under-eye patches, which are made with cooling hydra-gel and ingredients to target a number of common concerns. Shop the pick above for brightening or the Instant FIRMx® Collagen Tightening Eye Patches for firming, which you can use code TODAYPTR for an extra 15% off for a limited time only.

Olaplex Wash and Shine Hair Kit

This hair wash kit is designed to improve hair health and give your hair the ultimate shine.

Items: 3 | Shampoo/conditioner sizes: 8.5 oz | Hair oil size: 0.25 oz

This Olaplex hair kit comes with bonding shampoo, conditioner and oil. Normally you’d pay about $30 per bottle, but right now, the entire system is just under $50.

More Olaplex deals to shop:

Olaplex No. 3 Plus Complete Repair Treatment, $23.80 (30% off)Olaplex No. 4 Bond Maintenance Hair Strengthening Shampoo, $23.01 (32% off)Olaplex No. 5 Bond Maintenance Hair Strengthening Conditioner, $23.80 (30% off)Olaplex No. 6 Bond Smoother: Leave-In Styling Treatment, $22.40 (30% off)Olaplex No. 7 Bonding Oil, $22.40 (30% off)Best Amazon Prime Day tech deals under $50Audible Standard Membership Three Month Free Trial (Prime Member Exclusive)

With this limited-time offer, Amazon Prime members can get their first three months of Audible’s standard membership for free, along with a $20 Audible credit. This free trial includes one audiobook selection per month, plus access to Audible’s podcast library, according to the brand. Note that after three months this membership automatically renews at the standard price of $8.99 per month (plus tax), and this sign-up offer ends July 15, 2026.

Trial Length: 3 months

For a limited time only, Prime members can score a free standard Audible membership for the first three months, plus a $20 Audible credit, and access bestsellers, classics and podcasts,

Surge Protector Outlet Extender

Never run out of battery when you keep devices plugged into this outlet extender, which features six AC outlet adapters and four USB ports. Whether you need to connect your laptop, hair straightener or phone, this extender has room for everything.

Lowest price ever

Amazon Fire TV Stick HD

This is the newest model of Amazon’s Fire TV Stick HD

Release year: 2026

This is the newest model of the Amazon Fire TV Stick, which provides an effortless setup without complications. Customers say this device provides ease of use while offering many subscriptions.

Apple AirTagApple AirTag

Award: Best bluetooth tracker | Overall score : 4.83/5 | Quantity: 1 or 4 | Weight: 0.42 oz | Diameter: 1.26″ in

Keep tabs on your keys, bag, wallet and even pets with an Apple AirTag. It’s currently on sale for under $25.

JBL Go 3 Portable Mini Bluetooth SpeakerJBL Go 3 Portable Mini Bluetooth Speaker

Take your favorite tunes with you wherever you go.

Colors: 12 | Battery life: 5 hours | Connectivity technology: Wireless | Features: Waterproof, dustproof

Need a new speaker? This Bluetooth option is waterproof, so you can bring your music outdoors or into the shower without worrying that it’ll shut down. Plus, the device is portable, powerful and connects easily with your phone.

Amazon Echo Dot

Upgrade your home with this voice-controlled helper that can also connect to other Amazon devices.

Colorways: 3 | Special features: Deeper bass, clearer vocals

Prime Day is a great time to score deals on Amazon devices, such as the versatile Echo Dot. This Alexa gadget plays music, syncs to smart home devices and so much more.

Soundcore by Anker Soundcore Sport X10

Durable and lightweight wireless Bluetooth earbuds for any mobile activity.

Battery: USB-C charger | Features: Waterproof, noise cancellation, quick-charging and rotating ear hooks | Includes: Ear buds, case and cable

What we like

Secure and comfortableGood sound quality

Ready to upgrade your earbuds? These popular wireless Bluetooth headphones, which have a helpful arm to keep them in place through any activities, are under $40 right now.

Best Amazon Prime Day power bank dealsAnker Nano Power Bank (USB-C)

Port: USB-C | Battery capacity: 5,000mAh | Output: 22.5W

It might be tiny, but Anker’s Nano Power Bank sure is mighty. Without taking up too much space in your tote or personal item, the power bank has a convenient foldable USB-C connector design to keep your devices powered throughout the day.

Winner: Best solar portable charger

Award: Best solar portable charger | Overall score: 4.67/5 | Colors: 5 | Connectors: USB-C, USB-A and iOS | Battery charge time: Four hours | Dimensions : 5.91″ in x 3.07″ in x 0.87″ in

This award-winning power bank depends on solar energy to power your device quickly. According to the brand, it can get your phone, for instance, to 65% in just 30 minutes and can charge up to three devices at once.

Best Amazon Prime Day home deals under $50Seventh Generation Ultra Deep Probiotic Multi Surface Cleaner

This multipurpose cleaner removes grease and grime.

Size: 9.4 fl oz | Key ingredient: Probiotics

Break down all the grease and grime in the kitchen, bathroom, living room and other spaces with this cleaner. It’s powered with essential oils and botanical ingredients.

ColorCoral Universal Keyboard Cleaning Gel

Easy pick up crumbs, dust, debris and more with this gel.

Colors: 3

Searching for Prime Day cleaning finds or gaming deals? This under-$10 gel falls into both categories, since it can pull debris from tough-to-clean keyboards, getting into every nook and cranny.

Great deal

KitchenAid Ribbed Soft Silicone Oven Mitt Set

Colors: 19 | Materials: Silicone, polyester, cotton

Grab these durable silicone oven mitts while they’re on sale starting at $11. According to the brand, they’re waterproof and can withstand heat up to 500 degrees.

Golabs Collapsible Wagon Cart

A durable and compact design for effortless movement control and maximum storage.

Size: 26.3-by-17.9-by-9.6 in (compact) and 36.2-by-15-by-11.6 in (expanded) | Storage load: 350 lbs | Warranty: 1 year limited | Colors: 2

What we like

Sturdy and easy to foldSmooth rolling wheels

Something to note

May be smaller than expected

This sturdy cart collapses down to save space when not in use. You never know when you might need to load up and transport gear, equipment, supplies and more, so it’s a smart thing to keep in your garage or even in your car’s trunk.

Zulay Kitchen 7.7 Quart Enameled Cast Iron Dutch Oven

Sizes: 5 quart, 6.4 quart and 7.7 quart | Colors: 11

Upgrade your kitchen appliances with this sweet deal and don’t wait to become the chef you’ve always wanted to be. This Dutch oven is meant for baking, braising, roasting and more.

Ancestry DNA Activation Kit

Results timing: 6 to 8 weeks | Test substance: Saliva

Curious where your ancestors came from? Just send in a simple swab and this DNA kit provides results within six weeks. You can add it to your cart now for over 60% off.

Beckham Hotel Collection Bed Pillows

Sizes: European, queen and king | Fill material: Down alternative

If it’s time for new pillows, don’t miss out on this 50% off deal. These highly-rated pillows come in a set of two and are suitable for all types of sleep styles.

Black+Decker Dustbuster AdvancedClean Handheld Vacuum Cordless

Special feature: Cordless | Power source: Battery powered

This brand is a classic and affordable choice for your home. Editor Kamari Stewart-Jackson previously tested handheld vacuums and this brand made the top five for its consistent performance, large dust bin and ease of use.

Frequently asked questions

Is there another Prime Day coming up in 2026?

Technically, Prime Day occurs only once a year mid-summer. However, Amazon hosts other sale events throughout the year, including Prime Day Big Deals ahead of the holidays. So, you’ll want to shop the deals now before they’re gone.

Is Prime Day worth it?

Because Prime Day occurs only once a year, you’ll want to jump ahead on the event-exclusive deals before they’re gone for good. So far, we’ve seen major markdowns across major categories, including beauty, baby essentials, tech and more.

What should you buy on Prime Day?

With deals across multiple categories, we suggest stocking up on award-winning product, everyday essentials, among others, while they’re on sale. You can also stay tuned to our Prime Day coverage for the best deals to shop during the event.

When does Prime Day end?

Amazon Prime Day 2026 is slated to last from Tuesday, June 23, through Friday, 26, at 2:59 a.m. EST. The retailer expanded it to four days and is continuing on that schedule this year, giving customers even more time to shop.

Do you need an Amazon Prime membership?

Although non-members can browse items on sale during Prime Day, only Prime members can enjoy event-exclusive markdowns during the sale.

As of late, a Prime membership costs $14.99 a month, or $139 for an annual membership, and eligible members can register for a free 30-day trial. Read more about starting your Amazon Prime membership here.

Which retailers compete with Prime Day?

Some major retailers have previously overlapped their sale events with Prime Day, including Walmart and Target. This year, you can shop the below retailer deals alongside Prime Day:

Walmart: Walmart Deals Event returns this year from June 22 to 28, both in-store and online.Target: Target Circle Days is also running through Prime Day, with deals starting on June 22.Sephora: You can already start shopping the Sephora Major Summer Deals event now until June 23.Meet the experts

Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team, along with Melissa Garcia.

Melissa Garcia is a Shop TODAY lifestyle and fashion contributor. She has experience working on national brand campaigns, appearing on major television broadcasts, and hosting fashion events for commerce destinations. With a relatable approach and her own eye-catching personal style, Garcia has become a go-to fashion resource in American media.Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.How we chose

We meticulously combed through one million deals during Amazon Prime Day 2026 to determine the absolute best Prime Day deals under $50, identifying expert recommendations from previous reporting on Shop TODAY, products previously featured on the TODAY Show and staff-tested award winners and Ranked winners. We also considered factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-checked deals through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.

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