NBA Europe is coming to the end of its investment process, and George Aivazoglou, the managing director of NBA Europe, walks Sportico through what’s up next (meeting with agencies about partners) and why now is the right time for NBA Europe to launch.
Sportico was the exclusive media partner of SPORT BEACH, which brought together an up-leveled lineup of athletes and business talent defining culture at the intersection of sport, business and creativity. LIONS Sport, a two-day program after SPORT BEACH, connected leaders from across brands, agencies, media and rights-holders.
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