EXCLUSIVE: Big Brother is heating up this summer on CBS.
Last night’s episode, which featured Season 27’s fifth Head of Household competition, marked the best Sunday night audiences of the season across both broadcast and streaming, according to a combination of Nielsen’s linear data and Paramount Global’s internal streaming data.
On CBS, the episode hit 3.22 million viewers, up 7% from last Sunday and 19% from the same episode last summer, per Nielsen.
Meanwhile, Paramount Global says the live-streaming audience on Paramount+ was also up — 14% from last Sunday and 22% year-over-year. The company doesn’t typically share specific viewership numbers for streaming.
Big Brother Season 27 has managed to sustain strong audience gains since it debuted in July. As Deadline previously reported, the season was averaging 4.8M multi-platform viewers in its first two weeks, up 9% from last summer during that time frame.
That was after a strong premiere week, where the first two episodes of the season pulled an average of 4.9M viewers after seven days, marking an 11% increase over the year prior.
Big Brother follows a group of people living together in a house outfitted with more than 100 cameras and 100 microphones, recording their every move 24 hours a day. Each week, someone will be voted out of the house, with the last remaining houseguest receiving the grand prize of $750,000.
The series is produced by Emmy-winning producer Allison Grodner and Rich Meehan for Fly on the Wall Entertainment in association with Banijay Americas.