iPhone Prices to Go up as Memory Chip Costs Keep Climbing? Tim Cook Says Apple Is 'Evaluating All Options' - United States News Beep

Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below.

Apple Inc. is facing rising memory chip costs that could pressure its business beyond the September quarter, with outgoing CEO Tim Cook saying the company is exploring ways to manage the impact without revealing whether higher costs could eventually affect product pricing.

Apple Warns Memory Costs Are Rising Again

During Apple’s fiscal third-quarter earnings call, Evercore analyst Amit Daryanani asked Cook whether the company’s efforts to secure more memory supply were aimed at protecting availability or preserving Apple’s value proposition for customers.

Cook said Apple has already seen memory costs increase quarter after quarter.

Don’t Miss:

“We paid more for memory in the March quarter than the December quarter,” Cook said. “We expected to pay significantly more in the June quarter than the March quarter, and that is what happened.”

The CEO added that Apple expects memory costs to rise even further in the September quarter.

Tim Cook Says Apple Is Exploring Supply Options

Cook said Apple has partially offset higher memory costs by using existing inventory purchased at lower prices. However, that benefit is expected to decline over time.

“We believe we’ll see decreasing benefit from this over time beyond the September quarter,” Cook said.

Apple also expects lower costs for certain non-memory components to provide some relief, but Cook warned that memory pricing remains a concern.

“Beyond September, we see the market pricing for memory continuing to increase, which could drive an increasing impact on our business,” he said.

Will Higher Memory Costs Lead to Higher iPhone Prices?

Cook did not confirm whether Apple would raise prices on iPhones or other products due to rising memory costs. Instead, he pointed to Apple’s efforts to improve supply flexibility.

The CEO noted that the DRAM memory market is currently dominated by three major suppliers, saying more suppliers could help improve availability and potentially pricing.

“Obviously, if there were more suppliers, that would be good,” Cook said. “We’re evaluating all options.”

Tim Cook Says Apple ‘Reluctantly Raised Prices’ Amid Memory Crisis

Apple has already increased prices on several products, including the MacBook Neo, MacBook Air, MacBook Pro, iPad Pro, iPad Air, HomePod, HomePod mini and Apple TV, while keeping iPhone pricing unchanged.

Story Continues

During the earnings call, Morgan Stanley analyst Erik Woodring asked Cook about Apple’s pricing strategy and whether the company was focused on protecting margins or profitability.

“On the pricing front, we reluctantly raised prices, I would say,” Cook said. “We did it because we’re in what I would characterize as a 100-year flood on the memory pricing, with exponential increases in memory prices.”

In an interview with Reuters earlier this month, SK Hynix Inc – ADR CEO Kwak Noh-jung warned that the memory industry could face its worst-ever supply shortage in 2027, with demand expected to outpace production capacity despite ongoing expansion efforts.

Apple Q3 Earnings Beat Expectations

Apple posted fiscal third-quarter revenue of $109.42 billion, beating Wall Street’s estimate of $108.65 billion, while earnings came in at $2.02 per share, topping expectations of $1.89.

Cupertino expects September-quarter revenue to grow 9% to 11% year over year, marking a slowdown from the 16% growth reported in the June quarter.

Photo by Evolf via Shutterstock

Read Next: Think you’re saving enough for your kids? You might be dangerously off — see why

Building Wealth Across More Than Just the Market

Building a resilient portfolio means thinking beyond a single asset or market trend. Economic cycles shift, sectors rise and fall, and no one investment performs well in every environment. That’s why many investors look to diversify with platforms that provide access to real estate, fixed-income opportunities, precious metals, and even self-directed retirement accounts. By spreading exposure across multiple asset classes, it becomes easier to manage risk, capture steady returns, and create long-term wealth that isn’t tied to the fortunes of just one company or industry.

Arrived

Backed by Jeff Bezos, Arrived Homes makes real estate investing accessible with a low barrier to entry. Investors can buy fractional shares of single-family rentals and vacation homes starting with as little as $100. This allows everyday investors to diversify into real estate, collect rental income, and build long-term wealth without needing to manage properties directly.

Realberry

Institutional-quality real estate has traditionally been difficult for individual investors to access. Realberry gives accredited investors direct access to private real estate opportunities backed by a team with 35 years of experience, $3.4 billion in assets under management, and $481 million in cumulative distributions paid to investors as of Q4 2025, according to the company. With a portfolio spanning 13 million square feet across seven U.S. states, Realberry focuses on acquiring, developing, and managing real estate with an emphasis on long-term value creation while its principals often invest alongside clients to help align interests.

FarmTogether

Farmland has historically held its value through market volatility and delivered returns uncorrelated to stocks and bonds. For accredited investors, FarmTogether offers direct access to high-quality U.S. farmland starting at $15,000 — fully managed, with no landlord headaches.

Immersed

Immersed is building technology for the future of work through spatial computing. Known for its AR/VR productivity platform that enables users to work across multiple virtual screens, the company has grown to more than 1.5 million users worldwide. Immersed is also developing Visor, a lightweight headset designed specifically for professional productivity, positioning the company at the intersection of remote work, extended reality (XR), and next-generation computing.

Fundrise

Private real estate and private credit can add income and stability to a stock-heavy portfolio. Fundrise offers access to diversified private real estate and credit strategies through an easy-to-use platform, with professionally managed portfolios designed to generate passive income and long-term growth.

Mode Mobile

Mode Mobile is changing the way people interact with their phones by letting users earn money from the same apps and activities they already use every day. Instead of platforms keeping all the advertising revenue, Mode Mobile shares a portion back with users who engage with content, play games, and scroll on their devices. Named one of Deloitte’s fastest-growing software companies in North America, the company has built a large beta user base and is scaling a model that turns everyday smartphone usage into a potential income stream.

EquityMultiple

For accredited investors looking beyond stocks and bonds, EquityMultiple provides access to vetted commercial real estate deals starting at $5,000 , with only ~5% of opportunities passing their due diligence process.

iPhone Prices to Go up as Memory Chip Costs Keep Climbing? Tim Cook Says Apple Is ‘Evaluating All Options’

Tags: