Apple’s annual iPhone event has been officially confirmed to take place on September 9, and it could easily be the biggest Apple event in years. We’re expecting a slew of new devices to be unveiled as John Ternus takes the reins as Apple’s new CEO.
And all of that is before we discuss the launch of the long-rumored, much-hyped foldable iPhone Ultra — Apple’s first attempt at a foldable phone. It’s not clear when the device will actually launch, but at the very least, its reveal is almost certainly right around the corner.
In all, Apple is expected to launch up to eight different devices, from the expected new iPhones and upgraded Apple Watches to several new smart home-focused products.
Latest Videos FromTom’s Guide
Here’s what we expect to see at Apple’s ‘Surprise and shine’ September event, and when it’s kicking off
(Image credit: Apple)
Apple has officially confirmed its “Surprise and shine” event will be held on Wednesday, September 9 at Apple Park. Although Apple normally holds its events on a Tuesday, the Labor Day weekend means it’s being moved forward to Wednesday.
You may like
This has happened in the past, and the reasoning is that Apple doesn’t want to ask attendees to travel on a holiday weekend. For example, the iPhone 14 launched on Wednesday, September 7, following Labor Day on Monday 5, and that’ll likely be the case this year too.
The event is set to take place at 10am PT / 1pm ET / 6pm BST and will livestreamed on various social media platforms as well as Apple’s own site.
iPhones usually go up for pre-order the Friday following the Apple event, but this year that’s September 11. Bloomberg’s Mark Gurman has reported that pre-orders will be pushed to Saturday, September 12.
This year’s edition will be hosted by incoming CEO John Ternus, and it looks like his tenure will start with a bang.
New iPhonesiPhone 18 Pro and Pro Max
(Image credit: Tom’s Guide/Apple)
This year, Apple is expected to launch only its iPhone 18 Pro and iPhone 18 Pro Max models. The entry-level iPhone 18 and iPhone 18 Plus reportedly won’t debut until next spring alongside the iPhone 18e model.
What to read next
The iPhone 18 Pro and iPhone 18 Pro Max are both tipped to feature Apple’s new 2nm A20 Pro chip, a smaller Dynamic Island and Apple’s new C2 modem. And both phones should get larger batteries.
However, the iPhone 18 Pro Max might have some exclusive upgrades, including a variable aperture camera and longer zoom. For more see our iPhone 18 Pro vs Pro Max comparison.
Unforutnately, analysts have predicted that the new iPhone 18 Pros could cost between $200 and $350 higher than the iPhone 17 Pro family.
(Image credit: Majin Bu on X)
The biggest announcement of the Apple event is sure to be the debut of the foldable iPhone Ultra.
Leaks have suggested that it will have more of a wider shape, similar to the Galaxy Z Fold 8, with a 7.8-inch foldable display and a 5.5-inch cover screen. It could measure between 4.5 and 4.8mm when unfolded, making it one of the thinnest iPhones ever.
It’s rumored to sport a 4,883 mAh battery, the A20 Pro chipset, Apple’s in-house C2 modem, and a Touch ID fingerprint scanner in the power button. The rear is expected to come with a pair of 48MP cameras, horizontally positioned like the back of the iPhone Air, alongside two separate 24MP selfie cameras — one for each screen.
Apple reportedly delayed releasing a folding iPhone until it could eliminate the crease in the display, but whether it’s accomplished this remains to be seen. Even Samsung and Oppo, despite their long lead time, have only had moderate success.
One downside is that the iPhone Ultra could be very expensive, costing anywhere from $2,000 to 2,500. And a recent leak suggests that iPhone Ultra may not be immediately available, with only “extremely limited” availability.
Just keep in mind that the iPhone Ultra could have a number of trade-offs versus the iPhone 18 Pro, including the lack of a telephoto zoom.
(Image credit: Regan Coule/Tom’s Guide)
These ones are a little surprising as based on a previous Gurman report, we weren’t expecting the AirPods Ultra until 2027 at the earliest. However, rumor aggregator AppleTrack just reported this week that the Ultra version of AirPods will launch at the iPhone event.
Here is your first look at AirPods with Cameras in action using Visual Intelligence.This video file came from macOS 26.7 RC pic.twitter.com/yo7RI4MCeuAugust 18, 2026
The big change with these headphones is they will allegedly feature a camera that will feed into Siri to allow it to “see” the world.
It would utilize a version of Visual Intelligence to let you ask Siri questions about your surroundings or get turn-by-turn directions from the more powerful AI Siri releasing this fall.
The AirPods Ultra has also just appeared in a leaked video buried within the macOS Tahoe 26.7 release candidate, and it shows how they’ll help you identify objects in the real world.
Apple Watch 12 and Apple Watch Ultra 4
(Image credit: Future)
Unlike the iPhones, we know a bit less about the next Apple Watches. We are expecting two new models in the Apple Watch Series 12 and the Apple Watch Ultra 4.
The leaks have been sparse, but Apple is reportedly not bringing many upgrades this year. The biggest change might be a new kind of band attachment. This does mean that your old bands might not be compatible with the new watches.
Reportedly, Apple could offer a ceramic case option for the first time in years. It should also sport new health and fitness-related upgrades. We already know that watchOS 27 will bring new AI features, an updated Workout Buddy and more useful data tracking. Plus, it should feature better integration with the upgraded Siri AI which we’ve already seen in the iOS 27 beta.
Apple’s smart home ambitions and the rumors surrounding them need to be taken with a massive grain of salt. Leaks have suggested Apple is planning on introducing a suite of smart home devices starting with a revamped HomePod and an AI-powered Apple TV 4K streaming device.
Those rumors have existed for more than two years and largely feed into the company’s promises around the AI-powered Siri.
However, this year with iOS 27, Apple may finally have the chatbot that was promised. If it actually releases and works as pitched, this year could actually be the start of Apple Home.
(Image credit: Yanko Design)
Bloomberg’s Mark Gurman, long a reporter of the rumored HomePod updates, believes that a new HomePod mini could launch this September alongside the rumored HomePod Home hub.
Several different iterations of this device have been rumored, including one with a $1,000 robot arm. The most common version involves a wall-mounted touchpad or a HomePod speaker with a touch display about the size of an iPad mini.
This device would have a FaceTime camera for video calls and presence sensors to initiate smart home routines.
(Image credit: Apple)
A new HomePod mini might also debut, but it might not be as big of an upgrade as the Hub. Most rumors suggest that it will feature a new chip and audio improvements.
To be clear, this one feels even more far-fetched than the Hub; the HomePod mini 2 has been on our rumor radar since at least 2023. The current version debuted in 2020, and like the next device, is long overdue for an update.
(Image credit: Future)
Like the HomePod series, Apple hasn’t released a new version of the Apple TV 4K since 2022. We’re long overdue for an upgrade — even if it’s only a more powerful chip for stronger performance.
Previously, it was suggested that a new Apple TV could feature the A17 Pro chip, but it’s more likely it’ll get the new A20 or, to save some money, last year’s A19. The device should also get the rumored N2 chip for better Wi-Fi and Bluetooth connectivity.
Outside of chips, the big upgrade would be Siri AI, which could let you connect the Apple TV as a hub for smart devices. One rumor suggested that Apple might release a set-top box with a camera, which would allow for FaceTime calls and gesture-based controls.
Will you be tuning in to Apple’s event next month? Let me know which device you’re most hyped for in the comments.
(Image credit: Tom’s Guide / John Velasco)
Even with a huge event like this, there are still going to be devices that won’t make an appearance. Due to staggered release schedules and supply-chain timing, Apple is spreading its hardware roadmap across multiple release windows over the next year. As a result, the following devices are unlikely to make any sort of appearance at the event.
iPhone 18: Apple is reportedly holding back the base model until early 2027 to drive early demand toward the Pro models.AirPods Ultra: Rumored AirPods with cameras for Siri AI context are reportedly delayed until 2027 due to software and supply-chain bottlenecks.New Macs: Upgraded M6 MacBooks and touchscreen models are typically saved for dedicated computing announcements in October or later.OLED iPad mini: The next refresh of the compact tablet is slated for an October arrival rather than competing for stage time with the new iPhones.Apple Watch SE (4th gen): The entry-level wearable update will sit out this event, with Apple likely to focus on the Series 12 and Ultra 4 instead.
Follow Tom’s Guide on Google News and add us as a preferred source to get our up-to-date news, analysis, and reviews in your feeds.