In what the school is calling “the largest philanthropic commitment in the history of BYU Athletics,” Brigham Young University announced Friday that it has entered into a partnership with Utah-based PV3 Enterprises that will bring a “substantial investment in football facilities” as well as NIL deals for “more than 40″ current BYU student-athletes.
As part of the deal, the playing surface at LaVell Edwards Stadium will formally be called PV3 Field. Additionally, BYU athletes will have access to mentoring and business partnerships, as well as endorsement opportunities with PV3’s portfolio of businesses.
PV3 markets itself as “A hands-on investment firm focused on building and scaling exceptional, performance-driven businesses designed to endure.” Its business principles are inspired by Proverbs 3 in the Bible — including trust, wisdom and humility, stewardship and generosity and kindness — “to create a lasting positive impact on the world.”
The company’s principals, Mark Hancock and Jason Murray, are leading out on the deal with BYU.
“We are really grateful for the PV3 team and the level of commitment that they’ve shown to BYU Football,” Cougars football coach Kalani Sitake said in a statement. “Mark and Jason and their team are about providing a transformational opportunity to our players, not just transactional deals, and doing things the right way.
“We want to give our players every opportunity to succeed while they’re here and into their futures, and PV3 is really helping us accomplish that.”
Hancock, who graduated from BYU with a bachelor’s degree in 1999 and an MBA in 2001, said in a statement, “We believe deeply in the mission of BYU and the impact its football program has on young men, the university and Cougar fans around the world. This partnership reflects our long-term commitment to helping BYU football succeed, not just today, but for generations to come.”
Added Murray in a statement: “This partnership is about far more than a financial contribution. We’re bringing the full strength of the PV3 platform by connecting student-athletes with meaningful business opportunities across our portfolio and creating relationships that can continue long after their playing careers are over.”
BYU players wait for the snap during opening day of fall camp Wednesday, Aug. 5, 2026, in Provo. | Jaren Wilkey/BYU