The North American musician and artist Tyler, The Creator is to feature on the Barça jersey for the Clásico on Sunday, 25 October. The logo for GOLF WANG (GOLF), the fashion and creative universe brand founded by him, will appear front and centre on the jersey. The jersey will first be worn during the Barça Femení Liga F match the day before on Saturday 24 October.
For the first time, Spotify has handed over full creative control to an artist and their brand for the associated audiovisual and graphic campaign. Tyler, The Creator is a North American artist, producer and designer who combines hip-hop with R&B, soul, funk and experimental sounds, allied with a very personal and creative aesthetic. His music has evolved from rap to a more melodic and sophisticated style over the years, and his most listened to songs on Spotify include “See You Again”, with 3,000 billion streams.
Exclusive jerseys with the GOLF logo
As usual, the exclusive editions of the match jersey will go on sale at Barça Stores, the Club’s e-commerce platform, Nike.com, selected Nike points of sale and SNKRS.
A total of 1899 units of one of the limited edition matchday quality jerseys will be available. Only 22 units of a more exclusive matchday quality edition will be available. These will feature the signatures of the starters and squad members for both the Clásico and Liga F matches. A further 11 units exclusively signed by Tyler, The Creator will also go on sale.
Limited edition products collection
Rooted in the characteristic GOLF WANG aesthetic — daring colours, meticulous creation and a markedly irreverent interpretation of sports clothing —, the products collection offers a very comprehensive range that goes from a bomber jacket, a retro tracksuit and another set with an all-over leopard print, to cotton T-shirts and sweatshirts, socks, a beanie, a bottle, and a collaboration scarf that takes the classic match-day scarf a step further. All garments feature the collaborative FC Barcelona and GOLF WANG branding. These products are available at Barça Stores, the Club’s official e-commerce store, Nike.com, selected Nike points of sale, SNKRS, GOLF stores in Los Angeles, New York, Tokyo, Sydney and London, and golfwang.com.
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Music evening in Barcelona
Spotify are set to organise the Copa De Golf on 24 October, an evening with a fusion of music, football and fashion in Barcelona to celebrate the collaboration between Spotify, GOLF WANG and FC Barcelona. The event has been conceived with fans in mind and will bring together local artists and talents with ties to the GOLF WANG creative universe. Yung Taco with the main DJ slot will be the star turn on the night, supported by Bexnil, Alu Nuenga, Duna and Mushkaa.
What’s more, the Clásico kit will also become part of the gaming world from 23 October. The Barça jersey featuring the GOLF logo will be available in the KONAMI eFootball™ game, allowing gamers to choose the kit for their matches.
Tyler, The Creator takes the baton from Olivia Rodrigo, Ed Sheeran, Travis Scott, Coldplay, Karol G, The Rolling Stones, Rosalia and Drake, artists who previously featured on the front of the FC Barcelona jersey.
Statement by Joan Soler, FC Barcelona vice-president for the Commercial Area:
“The collaboration between FC Barcelona and Spotify continues to forge new connections between football, music and contemporary culture. With Tyler, The Creator featured on the Clásico shirt, we are building on an initiative that has become part of the anticipation surrounding this match and enables us to reach audiences around the world. This latest activation further strengthens the unique nature of our partnership with Spotify and highlights the power of music and football to bring people together.”
Statement by Marc Hazan, Senior Vice President of Marketing & Partnerships at Spotify:
“Every jersey takeover we’ve done has pushed us somewhere new, but this one feels different. Tyler brings a distinct creative world to the collaboration, extending far beyond the jersey. From the campaign visuals and collection to the immersive event in Barcelona, every element is rooted in GOLF WANG’s brand world, making this one of our most exciting collaborations with FC Barcelona yet.”
Statement by GOLF WANG:
“There are few stages in the world bigger than El Clásico. To see GOLF WANG alongside iconic global brands FC Barcelona and Spotify sets a new benchmark for collaboration across sports, music and fashion, bringing the worlds of football and fashion together in a way that feels truly unique to GOLF WANG.”
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