FINN Partners is selected by the Belize Tourism Board to lead its global rebrand across trade, public relations and marketing in Europe and the U.S. FINN will oversee an integrated approach across priority European markets (UK, Germany, Netherlands and France) and the U.S., uniting earned media, trade engagement, digital marketing, creative and storytelling under a single, globally aligned vision. The focus of the program, which expands FINN Partners’ remit after more than a decade of representing Belize across Europe, is to reinforce the country’s position as a destination where travelers can experience multiple worlds in a single journey. “Belize’s future is incredibly promising,” said Evan Tillett, CEO of the Belize Tourism Board. “This is a pivotal moment for our destination as we continue to evolve our brand, strengthen our digital marketing and respond to growing traveller demand—particularly from the United States, where increased flight connectivity is making Belize more accessible than ever,” said Belize Tourism Board CEO Evan Tillett. “We are proud to work with FINN Partners to evolve Belize’s positioning—expanding its appeal to a broader audience while staying true to the qualities that set it apart.”
Taylor is named PR agency of record for iFIT Inc., the parent company of NordicTrack, a global leader in connected fitness. Taylor will provide support across communications, earned media and cultural storytelling as iFIT reimagines the role technology and hardware can play in helping people live longer, healthier lives. The agency will also help the brand redefine the fitness experience through its innovative equipment and proprietary technology offerings. “We’ll help elevate their unique technology, innovative hardware and bespoke approach to fitness into the cultural conversation, and we’re eager to share those stories in ways that are as ambitious and dynamic as the brand itself,” said Taylor CEO & managing partner Maeve Hagen. The appointment adds iFIT to Taylor’s roster of lifestyle and consumer brands including Capital One, Panini America, Procter & Gamble and Diageo brands like Guinness and Captain Morgan.
Wise Up PR is appointed as PR agency of record for TruTechnologies, a Live Clinical Trial Execution platform. The agency will drive media relations, thought leadership, awards and event support for Tru. Its scope of work will include executive profiling to strengthen Tru’s spokespeople as authoritative industry voices and enhanced brand recognition to drive continued business growth and expansion. The work is underway, with Wise Up PR managing media relations for Tru’s recently announced rebrand. Founded in 2018, Tru’s platform, with its dynamic, protocol-guided workflows, helps site teams perform required activities correctly the first time, while Live Data Capture™ gives sponsors instant visibility into trial execution. Sarah Sinning, Public Relations Manager, TruTechnologies, said: “There’s increased industry and regulatory urgency to tangibly address clinical trial modernization and we believe that Tru needs to be at the forefront of that conversation,” said TruTechnologies public relations manager Sarah Sinning. “Wise Up PR stood out during the review process as a long-term partner due to its senior team and strategic approach to our communications goals.”