In the ad, frazzled business owners are serenaded by backlit, windswept candidates who are then verified and hired on the spot. The big reveal is that the music-video hair was never natural. It was Big Ears, the company’s purple rabbit mascot, pointing a leaf blower at them from just out of shot.
It is daft, and it is meant to be. The campaign was made by Employment Hero’s in-house creative team, the Hero Collective, with production houses Crater Global and Sure Studios. It runs in Australia, New Zealand and Canada until mid-December across connected TV, outdoor, radio, digital audio and paid social.
Under the big hair sits a simple sales pitch: stop posting and praying. Employment Hero says verified job seekers are already inside the same system that more than 350,000 businesses use for HR, payroll and hiring. Global marketing director Tasman Page didn’t dress the problem up with padded shoulders: “Finding the right people is consistently the hardest part of running a business,” he said.
The company now advertises a pool of more than 2.3 million ready-to-hire candidates, alongside an AI recruitment agent that screens applicants and produces shortlists.
The ad is being launched as the platform gets ready to take a leading part in Australia’s biggest HR Fest on November the 18th in Melbourne alongside some of the country’s most senior HR professionals.