A Wildlife Filmmaker Put a Fujifilm GFX100 II in the Path of Bull Elephants
Emmy Award-winning cinematographer Bob Poole loves elephants. He not only loves elephants but is also a world-leading expert…
You Can Get a Fujifilm X half For Free as Part of an X-T5 Kit
One retailer is giving away a Fujifilm X half as part of an X-T5 kit bundle, indicating that…
Fujifilm in 2025: High Highs and Low Lows
Fujifilm is going to be very difficult to grade this year, not because the company didn’t do anything,…
The Color Science Behind the Most Popular 35mm Films Available Today
Film photography is popular for many reasons, but chief among them are color and grain: in short, the…
Fujifilm Opens ‘House of Photography’ Spaces in Barcelona and Porto
Fujifilm celebrated the opening of two new “House of Photography” spaces in Europe this week. The first was…
Fujifilm Issues Official Apology for Making Photography ‘Awesome’
Fujifilm India published a public “apology” on its Facebook account this morning, saying it is sorry for “making…
Fujifilm’s Cinema Camera is Called the GFX Eterna 55, Will Cost $16,500
Fujifilm has fully announced the medium format cinema camera it has been slowly teasing over the past year.…
A Behind-the-Scenes Look at Making PetaPixel’s Documentary Film ‘No Guarantees’
Making a movie of any kind, scripted or otherwise, is a massive endeavor. Not only do you need…
How an Award-Winning Pro Photographer Fell Back in Love With Photography
New York-based photographer Lanna Apisukh has had a fascinating path to professional photography. The talented portrait, food, and…