NBC and Peacock’s 2026 NBA Tip-Off most-watched opening night ever
NBC wanted to eventize NBA Tip-Off and get audiences excited for the start of another NBA season. It…
How the NBA is turning the corner with new media deals
The 2025 NBA Finals marked a turning point for the league and its fans in many ways. First,…
Knicks’ coronation averages 24.5 million, capping most-watched NBA Finals since 1998
The New York Knicks ended a 53-year championship drought in front of the largest NBA audience in a…
Mark Cuban downplays importance of sports ratings
Mark Cuban is urging everyone to stop paying attention to television ratings. The Dallas Mavericks minority owner believes…
NBA viewership continues to surge under new media rights deals
The NBA’s shift from a pair of cable-focused media rights agreements to a trio of new deals centered…