Knicks’ coronation averages 24.5 million, capping most-watched NBA Finals since 1998
The New York Knicks ended a 53-year championship drought in front of the largest NBA audience in a…
Mark Cuban downplays importance of sports ratings
Mark Cuban is urging everyone to stop paying attention to television ratings. The Dallas Mavericks minority owner believes…
NBA viewership continues to surge under new media rights deals
The NBA’s shift from a pair of cable-focused media rights agreements to a trio of new deals centered…