WNBA TV game viewership up 12% at All-Star break
The WNBA keeps finding new fans to watch its TV product. Heading into the back half of the…
NBC to debut new WNBA marketing spot during Kentucky Derby
NBC Sports will debut a new WNBA marketing spot on Saturday during the Kentucky Derby as it prepares…
NBC has just one Yankees-Red Sox game listed on its “SUnday Night Baseball” schedule for 2026.
Yankees-Red Sox used to be the bell cow for “Sunday Night Baseball” viewership on ESPN. Annually, it was…
NBA’s ‘Tap to Watch’ function driving fans to games
Heading into the NBA season and Year 1 of new media rights pacts, the buzzword was “discoverability” in…
Global number for World Series Game 7 portends well for WBC
It’s still staggering to think about an MLB game drawing over 50 million viewers across three countries (U.S.,…
NBC debuted a new spot during “Sunday Night Football” highlighting the return of its NBA coverage.
NBC Sports has rolled out a new promo spot for its return as an NBA broadcaster within tonight’s…
Viewership for the NASCAR Cup Series regular season was down 12% from 2024
The NASCAR Cup Series is into its playoffs, and the “regular season” averaged 2.7 million viewers across Fox,…