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philadelphia-art-museum-rebrand-logo-griffin

1 post
AArts and design
Signage at the east entrance to the Philadelphia Museum of Art, now called the Philadelphia Art Museum, or PhAM. The rebranding is part of changes in both style and substance as the city's encyclopedic museum aims to be more accessible to regular folks and revive attendance, which is still far below pre-pandemic levels.
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The Philadelphia Art Museum’s rebrand has plenty of critics. But will it work?

  • November 4, 2025
Nearly a month after its unveiling, the new logo and rebranding of the Philadelphia Museum of Art as…
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