Partnering With AT&T at All-Star Weekend
Just hours after announcing his retirement from the NBA, Chris Paul spent All-Star Weekend stepping into a different…
What Media Rights Deals Mean to the Future of Women’s Sports
Media rights deals indicate the increasing value of women’s sports, but they’ve also illustrated the need for salaries,…
Rihanna’s Fenty Signs First WNBA Team Deal With New York Liberty
Fresh off their appearance at the Met Gala, the 2024 WNBA champions New York Liberty just added Rihanna’s…
Amazon Bets on FanDuel as First Big Sponsor for NBA and WNBA
When it comes to the NBA and WNBA, the odds are in Amazon’s favor. Today, Amazon announced that…