WNBA at critical inflection point amid tense CBA negotiations
A season that began with the Caitlin Clark Effect ends with the Cathy Englebert Effect. That’s not progress,…
Breaking down the Big Ten’s $2B private equity play
The talks began as far back last year. Big Ten administrators and Commissioner Tony Petitti were set to…
Legendary MLB Fox producer Pete Macheska ready for final World Series
The Fox MLB lead producer role was never on Pete Macheska’s radar. Macheska had been producing regular-season baseball…
How Jay Kaufman became a go-to in sports for diagnosing data
For Jay Kaufman, it’s all about the data. An affinity for numbers took Kaufman, the son of two…
MLB fan attendance exceeds 70 million for third straight season
Major League Baseball’s overall attendance will surpass 70 million fans for the third consecutive season in 2025, despite…
Lara Beth Seager’s path to becoming Luka Dončić’s behind-the-scenes brand manager
The Dallas Mavericks didn’t tell Luka Doncic, she did. Somebody had to call him, middle of the night…
Winning WNBA title has been a boon for New York Liberty, Liberty Mutual
It was a match made in jingles. The New York Liberty were on a run to the 2024…
NBA Loss Likely Pressured Warner Bros. Discovery Ad Sales Efforts
A tough bounce — the loss of rights to show NBA games — likely crimped Warner Bros. Discovery‘s…
Fox Sees New Ad Dollars for Sports, News, Streaming in Latest Upfront
Fears that Trump tariffs would dampen TV’s annual “upfront” advertising market appear to have been overblown — at…