\n\tApple TV+ is hiking the monthly price of its service to $12.99 from $9.99 effective today for new customers. Existing subscribers will be topped off in their next renewal.<\/p>\n
\n\tThe streamer, home to original series\u00a0The Morning Show, Ted Lasso, Slow Horses and Severance<\/a> \u2013 the latter recently nabbing an impressive 23 Emmy nominations \u2014 is the only major service to eschew an advertising-supported option. <\/p>\n \n\tIts annual rate of $99.99 is unchanged. <\/p>\n \n\tThis is the first price hike for Apple TV+ since a previous $3 increase in October of 2023.<\/p>\n \n\tHigh profile theatrical releases include F1: The Movie\u00a0released June 25 with Warner Bros. distributing that\u2019s sticking around in the top ten. The Brad Pitt-starring film by Joseph Kosinski\u00a0capitalized on the growing popularity of the sport in the U.S. has seen Apple TV+ reportedly poised to win actual F1 rights away from Disney\/ESPN. <\/p>\n \n\tApple<\/a> CEO Tim Cook said the company was thrilled with F1<\/a>\u00a0and with a record 81 Emmy noms overall, saying on a recent call with Wall Streeters that \u201cIt\u2019s amazing to see how this and other Apple shows have captured the popular imagination.\u201d<\/p>\n \n\tThe company doesn\u2019t provide subscribers numbers for Apple TV+, which sits within Apple\u2019s giant Services division that includes the App Store, Apple Pay, music, gaming, health and subscription platforms, to name a few. Cook cited \u201cvery positive trends\u201d in the June quarter saying Apple TV+ was up \u201cstrong double digits\u201d on the strength of its original content.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple TV+ is hiking the monthly price of its service to $12.99 from $9.99 effective today for new…\n","protected":false},"author":2,"featured_media":101414,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[517,41278,13021,74],"class_list":["post-101413","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple","tag-appletv","tag-severance","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/101413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=101413"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/101413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/101414"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=101413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=101413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=101413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}