{"id":10739,"date":"2025-07-15T04:13:04","date_gmt":"2025-07-15T04:13:04","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/10739\/"},"modified":"2025-07-15T04:13:04","modified_gmt":"2025-07-15T04:13:04","slug":"apple-investors-lobbying-for-big-acquisition-amid-ai-troubles","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/10739\/","title":{"rendered":"Apple Investors Lobbying for Big Acquisition Amid AI Troubles"},"content":{"rendered":"

Apple<\/a>\u00a0is reportedly facing pressure to make a major acquisition amid its AI troubles.<\/p>\n

As Bloomberg News\u00a0reported<\/a>\u00a0Monday (July 14), investors are concerned by a slump in share prices that has wiped out more than $630 billion in Apple\u2019s market value this year and frustrated with the company\u2019s delays in introducing artificial intelligence (AI) features.<\/p>\n

To that end, these investors are calling on the tech giant to buck tradition and acquire or hire new AI talent.<\/p>\n

\u201cHistorically Apple does not do big mergers and acquisitions,\u201d said\u00a0Citigroup<\/a>\u00a0analyst Atif Malik, adding that its last major deal was its $3 billion purchase of Beats in 2014.<\/p>\n

Still, \u201cinvestors would turn more positive if Apple could acquire or invest a meaningful stake in an established AI provider,\u201d he said.<\/p>\n

As Bloomberg notes, Apple\u2019s shares have dropped 16% this year, while traders have flocked to rivals like Meta, which is spending heavily on its AI efforts. The report adds that although Apple faces issues\u00a0such as tariffs<\/a>\u00a0and\u00a0regulatory headaches<\/a>, disappointment in its AI efforts has become a major pain point for investors.<\/p>\n

There are signs, the report continued, that Apple may be changing its tune on big acquisitions, with recent news that the company had\u00a0discussed purchasing<\/a>\u00a0AI startup\u00a0Perplexity AI<\/a>, a move that would Apple develop an AI-based search engine.<\/p>\n

Dan Ives<\/a>, an analyst at\u00a0Wedbush<\/a>, called buying Perplexity a \u201cno brainer,\u201d and said even if the company paid $30 billion, that figure would be \u201ca drop in the bucket relative to the monetization opportunity Apple can achieve on AI.\u201d<\/p>\n

PYMNTS examined Apple\u2019s AI troubles last month following the company\u2019s debut of AI features at its 2025 Worldwide Developers Conference (WWDC).<\/p>\n

\u201cApple, long known for\u00a0excitement and innovation<\/a>, delivered nothing particularly exciting or innovative during the first day of the WWDC,\u201d that report said.<\/p>\n

In terms of an upgrade to the long-standing\u00a0Siri AI voice assistant<\/a>, Apple Senior Vice President of Software Engineering\u00a0Craig Federighi<\/a>\u00a0said the company needed \u201cmore time to meet our high-quality bar.\u201d<\/p>\n

This restrained tactic contrasts with rivals like\u00a0Amazon<\/a>,\u00a0Google<\/a>\u00a0and\u00a0Microsoft<\/a>, which are embracing large language models (LLMs) and enterprise-scale AI solutions \u201cin aggressive and sometimes experimental ways,\u201d PYMNTS added.<\/p>\n

\u201cWhile those companies are\u00a0deploying AI agents<\/a>\u00a0in business software and cloud infrastructure, Apple is offering tightly integrated, narrowly scoped capabilities such as real-time voicemail transcripts, enhanced Spotlight search, call screening and translation,\u201d the report continued.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple\u00a0is reportedly facing pressure to make a major acquisition amid its AI troubles. As Bloomberg News\u00a0reported\u00a0Monday (July 14),…\n","protected":false},"author":2,"featured_media":10740,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,517,181,507,3,10751,3300,74,3301],"class_list":["post-10739","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-apple","tag-artificial-intelligence","tag-artificialintelligence","tag-news","tag-perplexity-ai","tag-pymnts-news","tag-technology","tag-whats-hot"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/10739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=10739"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/10739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/10740"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=10739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=10739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=10739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}